Hot Launch 524 to lead industry in expanding custom fitting to every golfer with new Game-Improvement designs for every player type
Tour Edge, the pound for pound industry leader in performance and innovation, introduces their new Hot Launch 524 Series of golf clubs that will be available at retail starting March 1, 2024.
Tour Edge is cascading key innovations from their tour-preferred Exotics brand into the Hot Launch 524 Series, including Ridgeback, Diamond Face VFT, RyzerSole and VIBRCOR technologies.
They have also based the shaping of the C range (Competition Spec) directly from their award-winning Exotics designs.
All six metals in the series will feature Tour Edge’s Ridgeback crown technology, the popular innovation that has become the calling card for the last few Exotics releases.
“This is by far the most tech we have put into the Hot Launch line up and almost all of it comes directly from our ultra-premium Exotics designs,” said Tour Edge founder and President David Glod. “Our goal is to bring Hot Launch to the highest possible level in game improvement and extreme improvement designs. They feature the specs and the playing characteristics that the vast majority of golfers are going to benefit the most from.”
A major emphasis is being placed on custom fitting and fast delivery with the 524 series, which no one else in the industry is concentrating on for Game-Improvement and Super-Game-Improvement designs.
Hot Launch 524 Series mobile fitting bags will be available in over 1500 authorized fitting locations.
“Our focus is to provide something that no one else is offering: the ability to get fit into golf clubs featuring the latest in innovation designed to help the average golfer make this rough and tough game easier to play,” said Glod. “Prices keep rising and rising in our industry, so to offer something with this much tech and with this much game-changing technology, it’s easy to see why Hot Launch 524 will lead the way as the #1 custom fit value in golf.”
Tour Edge will immediately implement its 48-hour shipping program with any Hot Launch 524 custom order. Any custom order from an authorized Tour Edge fitter will be put into the 48-hour shipping protocol. The custom order will be hand built at Tour Edge’s world headquarters in Batavia, Illinois and will ship within 48-hours for all orders placed in the continental United States.
The 524 series offers two distinct ranges, the E524 and C524. They are designed to cover both ends of the Game-Improvement and Super-Game-Improvement club categories in separate driver, fairway, hybrid, iron, and wedge designs.
Both the Extreme (E) and Competition (C) ranges are designed to produce different playing characteristics targeting a specific player looking for game-enhancing qualities.
- The E range are Extreme Spec Super-Game-Improvement clubs that boast an extremely low Center of Gravity (CG), super-shallow faces, and offset designs designed to get the ball launching in the air with ease.
- The C range features premium Competition Spec Game-Improvement designs with a higher Moment of Inertia (MOI) in classically shaped clubs that sit square at address, while providing the ability to launch the ball with added forgiveness and power.
The 524 series is the 8th iteration of the best-selling Hot Launch line. Each iteration has raised the standard of excellence for mid-tier price point golf clubs in the golf industry.
Retail prices will be $249.99 for both the E and C drivers, $169.99 for both E and C fairway metals and $149.99 for the E and C hybrids. The C524 Irons and C524 Wedges will sell for $79.99 per iron, while the E524 Irons and E524 Wedges will retail for $99.99 per iron.
Hot Launch C524 Driver
This Competition Spec Hot Launch C524 Driver features a more traditional design and setup that delivers maximum ball speed for medium to fast swing speeds. The Hot Launch C range is for the player seeking optimal launch and spin rates, while still enjoying the benefits of extreme ease of use, forgiveness, and accuracy.
Ridgeback Technology – TE engineers have brought the Ridgeback Tech concept from Exotics to Hot Launch with the addition of a Ridgeback rail on the crown of the clubhead. The Ridgeback rail provides increased structural properties that help produce more power across the entire face, including the extreme perimeters. The Ridgeback activation is also utilized as a unique alignment aid at address.
MOI-Boosting Rear Sole Weight – A back weight is strategically placed to the extreme rear of the clubhead to place more mass at the extreme trailing edge of the clubhead. The back weight creates an extremely high MOI rating, a 5% increase over the previous iteration, and surpassing 5,000 grams per cubic centimeter squared for top in-line stability. This weighting dramatically affects a lower and deeper CG positioning of the club for ease of launch and more forgiveness off the face at impact.
Diamond Face VFT – Diamond Face VFT technology is a breakthrough in face technology that features 37 different thick and thin diamond shapes or “mini-trampolines” behind the face. Diamond Face VFT produces a hotter face with faster ball speeds and better performance on off-center hits, as well as reduced spin.
RyzerSole Rail Design – A new RyzerSole rail design featured on all of the C524 metals extends from leading edge to trailing edge. The new sole rail design produces a super-low CG for high-launching shots with optimized spin rates and maximum ball speed off the face. The rail design lowered the CG by 8% compared to the C523, making it easier to achieve greater power and increased forgiveness.
360° Cup Face Design –The premium 6-4 Titanium head features a deep 360° Cup Face design. Cup Face construction increases the amount of face flexing on off-center hits to achieve higher ball speeds and creates a more solid feel.
Available Lofts in Right-Handed: 9°, 10.5°, 12°
Hot Launch C524 Fairway Metals
This 17-4 stainless steel Competition Spec Hot Launch C524 Fairway Metal features a classic design and setup for the player seeking optimal launch and spin rates, while still enjoying the benefits of extreme forgiveness.
Ridgeback Technology – TE engineers have brought the Ridgeback Tech concept from Exotics to Hot Launch with the addition of a Ridgeback rail on the crown of the clubhead. The Ridgeback rail provides increased structural properties that help produce more power across the entire face, including the extreme perimeters. The Ridgeback activation is also utilized as a unique alignment aid at address.
MOI-Boosting Rear Sole Weight – A back weight is strategically placed to the extreme rear of the clubhead to place more mass at the extreme trailing edge of the clubhead. The back weight creates an extremely high MOI rating for top in-line stability. This weighting dramatically affects a lower and deeper CG positioning of the club for ease of launch and more forgiveness off the face at impact.
Diamond Face VFT – Diamond Face VFT technology is a breakthrough in face technology that features 35 different thick and thin diamond shapes or “mini-trampolines” behind the face. Diamond Face VFT produces a hotter face with faster ball speeds and better performance on off-center hits, as well as reduced spin.
RyzerSole Rail Design – A new RyzerSole rail design featured on all of the C524 metals that extends from leading edge to trailing edge. The new sole rail design produces a super-low CG for high-launching shots with optimized spin rates, decreased turf interaction and maximum ball speed off the face. The rail design lowered the CG by 16% over the C523, making it easier to achieve greater power and increased forgiveness.
New Exotics Player Preferred Shaping – The more compact profile and deeper face of the C524 Fairway was inspired by the Exotics C722 series and was designed with the competitive player in mind. The C524 Fairway design sits square and has a more pear-shaped traditional design that players look for at address.
Available Lofts in Right-Handed: 15-degree 3-Wood, 17-degree 4-wood, a 19-degree 5- wood and a 22-degree 7-wood.
Hot Launch C524 Hybrid
The Hot Launch C524 Hybrid provides an extremely high Moment of Inertia (MOI) that tightens dispersion and increases overall accuracy in a compact design. This hybrid is for the player seeking optimal launch and spin rates in a minimal offset design, while still enjoying the benefits of extreme playability.
Ridgeback Technology – TE engineers have brought the Ridgeback Tech concept from Exotics to Hot Launch with the addition of a Ridgeback rail on the crown of the clubhead. The Ridgeback rail provides increased structural properties that help produce more power across the entire face, including the extreme perimeters. The Ridgeback activation is also utilized as a unique alignment aid at address.
MOI-Boosting Rear Sole Weight – A back weight is strategically placed to the extreme rear of the clubhead to place more mass at the extreme trailing edge of the clubhead. The back weight creates an extremely high MOI rating for top in-line stability. This weighting dramatically affects a lower and deeper CG positioning of the club for ease of launch and more forgiveness off the face at impact.
Diamond Face VFT – Diamond Face VFT technology is a breakthrough in face technology that features 34 different thick and thin diamond shapes or “mini-trampolines” behind the face. Diamond Face VFT produces a hotter face with faster ball speeds and better performance on off-center hits, as well as reduced spin.
RyzerSole Rail Design – The RyzerSole rail design featured on C524 metals that extends from leading edge to trailing edge. The new sole rail design produces a super-low CG for high-launching shots with optimized spin rates, decreased turf interaction and maximum ball speed off the face. The rail design lowered the CG by 22% on the heel and toe compared to the C523, making it easier to achieve greater power and increased forgiveness.
New Exotics Player Preferred Shaping – The more compact profile and deeper face of the C524 Hybrid was inspired by the Exotics C722 series and was designed with the competitive player in mind. The C524 Hybrid design sits square and has a more pear-shaped traditional design that players look for at address. This versatile hybrid will play from the tee, fairway, rough and around the green.
Available Lofts in Right-Handed: #3/19-degree, #4/22-degree, #5/25-degree and #6/28-degree
Hot Launch C524 Irons
Hot Launch C524 irons combine maximum distance and forgiveness in a traditional cavity back design. The C524 Irons are made from extremely soft 431 stainless steel, providing superior feel and performance.
VIBRCOR Technology –10% more VIBRCOR high-grade TPU strategically placed in the deep undercut pocket to create a speed-inducing and feel enhancing internal technology. VIBRCOR creates a distinct feel of the clubhead at impact that dampens sound and shock, while also creating perimeter weighting around the entire clubhead for maximum forgiveness and power and ball speed enhancement off the face.
New Filled Cavity Exotics Inspired Shaping – A new filled-in cavity look and feel due to the additional VIBRCOR added to the C iron. The C524 Iron combines the best of form and function with added feel and performance benefits that places it squarely in the ‘players’ game-improvement iron’ category that is emerging in the marketplace.
Wide Sole / 360° Undercut Cavity – The wide sole of the C524 Iron and its deep 360° undercut cavity is optimized for playability, turf interaction and ease of launch. The wider sole of the C524 offers superior bounce and increases launch for cleaner, highflying shots. The wider sole design leads to cleaner turf interaction for more consistent shot making. The 360° undercut cavity creates more face flexing and faster ball speed across the entire face.
Toe Weighted Design – Advanced toe weighting has been strategically increased and made more visible in the new C524 Iron design. This added toe weighting maximizes stability on impact and provides better off center hit distance from the face. It also elongates the sweet spot and creates a pure feel off the face of the irons.
Power Lofted Setup – The lower and deeper CG allowed the C524 irons to be power lofted to create an extreme distance iron. Power lofting in this forgiving iron design promotes both distance & optimized height that achieves maximum distance without sacrificing the peak apex trajectory.
Available Lofts in Right-Handed: #4/20-degree, #5/23-degree, #6/26-degree, #7/29- degree, #8/33-degree, #9/38-degree, P/43-degree, A/48-degree
Available Lofts in Left-Handed: #4/20-degree, #5/23-degree, #6/26-degree, #7/29- degree, #8/33-degree, #9/38-degree, P/43-degree, A/48-degree
Hot Launch C524 VIBRCOR Wedge
The new Hot Launch C524 VIBRCOR wedge offers an extremely forgiving wedge with enhanced feel for every level of golfer looking for more control in their short game. This cavity back wedge features VIBRCOR technology that provides a soft feel at impact with great feedback so you can better control your wedge shots around the green.
Larger Area of VIBRCOR TPU – 20% more VIBRCOR high-grade TPU strategically placed in the deep undercut pocket to create a speed-inducing and feel-enhancing internal technology. VIBRCOR creates a distinct feel of the clubhead at impact that dampens sound and shock, while also creating perimeter weighing around the entire clubhead for maximum forgiveness, power, and ball speed enhancement off the face.
High Toe Pad Design – Extra weight concentrated in the toe portion of the face. The added weight in the upper toe of the face expands the sweet spot vertically so shots struck higher on the face maintain exceptional control and feel.
Beveled Leading Edge & Rounded Cambered Sole – The wedge’s beveled leading edge creates an exceptionally versatile design for every type of wedge shot. A cambered sole, curved and more rounded, will glide more smoothly across the turf without digging. The C524 wedge features a beveled leading edge that reduces digging, while rounded cambered sole creates smoother turf interaction. A more rounded sole will help every level of player get out of tough lies and bunkers. Golfers who swing more steeply may benefit from this camber in the sole of the C524 Wedge.
Maximum Allowed CNC Milled Grooves – Computer-milled grooves (CNC) that are at the maximum depths allowed by the USGA. These maxed out CNC milled grooves provide perfect control and spin around the greens for every level of golfer from pro to beginner.
Available Lofts in Right-Handed: 50-degree, 52-degree, 54-degree, 56-degree, 58-degree, 60-degree
Available Lofts in Left-handed: 52-degree, 56-degree, 60-degree
Hot Launch E524 Driver
The Extreme Game Improvement Hot Launch E524 Driver is designed to be the easiest driver to hit in the market for slower to medium swing speeds. Every aspect of the E524 is focused on improving launch and accuracy. The 460cc Titanium driver is incredibly stable at impact thanks to its extreme Moment of Inertia (MOI) properties. The technology built into the E524 Driver is all about easy launch, consistent playability, and maximum forgiveness across the entire face.
Houdini Sole Technology – The Houdini Sole includes an area of mass concentrated on the trailing edge of the sole of the clubhead, as well as a curved leading edge under the face. This unique and patented design creates more area to put extra mass, allowing Tour Edge engineers to precisely position weight in the head for an ultralow and deep Center of Gravity, optimizing launch conditions and greatly improving stability.
Ridgeback Technology – TE engineers have brought the Ridgeback Tech concept from Exotics to Hot Launch with the addition of a Ridgeback rail on the crown of the clubhead. The Ridgeback rail provides increased structural properties that help produce more power across the entire face, including the extreme perimeters. The Ridgeback activation is also utilized as a unique alignment aid at address.
High Moment of Inertia – The weight of the Houdini Sole is strategically placed to the extreme rear of the clubhead to place more mass at the extreme trailing edge of the clubhead. The back weight creates an extremely high MOI rating that surpasses 5,000 grams per cubic centimeter squared for top in-line stability. This weighting dramatically affects a lower and deeper CG positioning of the club for ease of launch and more forgiveness off the face at impact.
Diamond Face VFT – Diamond Face VFT technology is a breakthrough in face technology that features 36 different thick and thin diamond shapes or “mini-trampolines” behind the face. Diamond Face VFT produces a hotter face with faster ball speeds and better performance on off-center hits, as well as reduced spin.
Heel Weighted Slice-Fighting Offset Design – Offset designs are combined with a heel sole weight to provide the ultimate in slice fighting technology. The offset design of the E524 Driver added with a heel sole weight allows the face to square up at impact for straighter ball flight. The strategically placed heel draw-bias weighting of the E Series offset designs are engineered to help golfers avoid the right side of the course and to increase launch.
Available Lofts in Right-Handed: 10.5°, 12°, HL/15° Available Loft in Left-Handed: 10.5°
Hot Launch E524 Fairway Metals
The Extreme Game Improvement Hot Launch E524 Fairway Metal is designed to produce higher-flying shots with extreme accuracy that will transform your fairways into scoring clubs. This 17-4 stainless-steel fairway features the patented Houdini Sole in conjunction with a super-shallow face, a slice-fighting offset design and heel weighting for added draw bias.
Houdini Sole Technology – The Houdini Sole includes an area of mass concentrated on the trailing edge of the sole of the clubhead, as well as a curved leading edge under the face. This unique and patented design creates more area to put extra mass, allowing Tour Edge engineers to precisely position weight in the head for an ultra-low lower Center of Gravity (6% lower than E523), optimizing launch conditions and greatly improving stability.
Ridgeback Technology – TE engineers have brought the Ridgeback Tech concept from Exotics to Hot Launch on the E524 Fairway Metal with a Ridgeback rail on the crown. The Ridgeback rail provides increased structural properties that help produce more power across the entire face, including the extreme perimeters. The Ridgeback activation is also utilized as a unique alignment aid at address.
Diamond Face VFT – Diamond Face VFT technology is a breakthrough in face technology that features 34 different thick and thin diamond shapes or “mini-trampolines” behind the face. Diamond Face VFT produces a hotter face with faster ball speeds and better performance on off-center hits, as well as reduced spin.
Heel Weighted Slice-Fighting Offset Design – Offset designs are combined with a heel sole weight to provide the ultimate in slice fighting technology. The offset design of the E524 Fairway added with a heel sole weight allows the face to square up at impact for straighter ball flight. The strategically placed heel draw-bias weighting of the E Series offset designs are engineered to help golfers avoid the right side of the course and to increase launch.
Super Shallow Face Design – The super-shallow face with an 11% percent larger hitting area in the Hot Launch E metals are designed for extreme playability and high-flying launch characteristics. The extremely shallow face with the larger hitting area produces higher launch angles and extreme ease of launch with extreme forgiveness.
Available Lofts in Right-Handed: 16° 3-wood, 20° 5-wood, 23° 7-wood, 25° 9-wood, 27° 11-wood Available Lofts in Left-handed: 16° 3-wood, 20° 5-wood, 23° 7-wood
Hot Launch E524 Hybrid
The Extreme Game Improvement E524 Hybrid includes the patented Houdini Sole along with a super-shallow face, slice-fighting offset designs and heel weighting for added draw bias.
Houdini Sole Technology – The Houdini Sole includes an area of mass concentrated on the trailing edge of the sole of the clubhead, as well as a curved leading edge under the face. This unique and patented design creates more area to put extra mass, allowing Tour Edge engineers to precisely position weight in the head for an ultra-low lower Center of Gravity (7% lower than E523), optimizing launch conditions and improving stability.
Ridgeback Technology – TE engineers have brought the Ridgeback Tech concept from Exotics to Hot Launch with the addition of a Ridgeback rail on the crown of the clubhead. The Ridgeback rail provides increased structural properties that help produce more power across the entire face, including the extreme perimeters. The Ridgeback activation is also utilized as a unique alignment aid at address.
Diamond Face VFT – Diamond Face VFT technology is a breakthrough in face technology that features 39 different thick and thin diamond shapes or “mini-trampolines” behind the face. Diamond Face VFT produces a hotter face with faster ball speeds and better performance on off-center hits, as well as reduced spin.
Heel Weighted Slice-Fighting Offset Design – Offset designs are combined with a heel sole weight to provide the ultimate in slice fighting technology. The offset design of the E524 Hybrid added with a heel sole weight allows the face to square up at impact for straighter ball flight. The strategically placed heel draw-bias weighting of the E Series offset designs are engineered to help golfers avoid the right side of the course and to increase launch.
Larger Footprint Hybrid Design with a Super Shallow Face Design – The super-shallow face with an 11% percent larger hitting area in the Hot Launch E hybrids is designed for extreme playability and high-flying launch characteristics. The extremely shallow face with the larger hitting area produces higher launch angles and extreme ease of launch with extreme forgiveness.
Available Lofts in Right-Handed: #3/19-degree, #4/22-degree, #5/25-degree and #6/28-degree
Available Lofts in Left-Handed: #3/19-degree, #4/22-degree, #5/25-degree and #6/28-degree
Hot Launch E524 Iron
These hollow iron-wood designs put a major emphasis on ease of launch, playability and correcting miss-hits and slices to go straighter for the ultimate ease of use. The improved hollow-body design of the Hot Launch E524 Iron features the game-changing Houdini Sole in conjunction with a super-shallow face, slice-fighting offset designs and heel weighting for added draw bias.
Houdini Sole Technology – The Houdini Sole is a raised steel mass area at the rear of the clubhead, as well as a curved leading edge under the face. The patented Houdini Sole reduces the amount of sole area to reduce drag and turf interaction by 35% and is instrumental in significantly altering the CG placement of the E524 Iron, making it one the highest launching and easiest to hit irons ever produced.
Hollow-Body Perimeter Weighting – Hollow-body perimeter weighting produces distance properties of a metalwood in an ironlike design. Hollow-body perimeter weighting produces maximum ball speed off an iron. The hollow body design makes for an extremely low and back CG, helping to create a very forgiving and powerful face.
Shallow Face / Offset Design – The super-shallow face coupled with an offset design are designed for extreme playability and high-flying launch characteristics. The offset design acts as built-in slice fighting technology, squaring the clubhead at impact to produce anti-slice ball flights. The extremely shallow face produces higher launch angles and extreme ease of launch with extreme forgiveness.
New 524 Shaping – New shaping on the 524 Iron includes a wider front to back length, a thinner top line and more weight located lower in the clubhead. What does it do? The lower Center of Gravity in the 524 design leads to a higher MOI that brings more forgiveness and stability to the clubhead, and also increases launch characteristics to make it easier to get the ball in the air.
Available Lofts in Right-Handed: #3/20-degree, #4/23-degree, #5/26-degree, #6/29- degree, #7/32-degree, #8/36-degree, #9/40-degree, P/44-degree, A/49-degree
Available Lofts in Left-handed: #3/20-degree, #4/23-degree, #5/26-degree, #6/29- degree, #7/32-degree, #8/36-degree, #9/40-degree, P/44-degree, A/49-degree
Hot Launch E524 Wedge
The Extreme Game Improvement Hot Launch E524 wedge features the game-changing Houdini sole that makes it extremely easy to get the ball out of the sand or tough lies and helps eliminate flubs or thins – it’s the easiest wedge you’ll ever hit!
Patented Houdini Sole – The Houdini Sole is a raised steel mass area at the rear of the clubhead, as well as a curved leading edge under the face. The patented Houdini Sole reduces the amount of sole area to reduce drag and turf interaction by 35% and is instrumental in significantly altering the CG placement of the E524 wedge, making it one the highest launching and easiest to hit wedge ever produced.
Condensed Wide Sole Design/ Added Camber – The wide sole of this super game improvement wedge has been condensed in the 524 Series while still providing all the providing benefits of a wide sole design wedge. Extra camber has also been added to the sole of the clubhead. The wide sole and heavier head weight of the E524 Wedge provide superior contact through the turf and help eliminate flubs, while the additional camber reduces digging.
Deep Undercut Cavity – This extremely deep undercut cavity dramatically lowers the CG for the ultimate in wedge forgiveness. It redistributes mass for enhanced flight control and to create a higher launch with increased spin for extreme playability from the sand and rough.
Extra Large Face featuring a Rounded Leading Edge – An oversized face design on the E Series wedge provides more striking area for players seeking an extreme game improvement wedge. The E524 wedge design enhances consistency and accuracy. It also raises the Moment of Inertia for enhanced precision around greens and better playability from the sand and rough.
Full-Face Maximized Grooves – The full-face coverage grooves of the E524 Wedge are maximized to USGA depth and sharpness. They provide exceptional spin and control across the entire face of the wedge.
Available Lofts in Right-Handed: GW/52-degree, SW/56-degree, LW/60-degree Available Lofts in Left-handed: GW/52-degree, SW/56-degree, LW/60-degree
The entire 524 lineup comes stock with an ultra-light ALDILA ASCENT PL (Performance Light) graphite shaft. The ALDILA ASCENT PL provides lightweight performance with faster club head speeds without sacrificing feel. ASCENT PL technology is designed to resist ovaling, keeping the club head in position and creating more center-face contact. ALDILA ASCENT PL is best for golfers seeking lightweight performance and additional speed without sacrificing stability.
The True Temper Elevate MPH 95 steel shaft is also offered in the 524 irons and wedges and was designed to combat the low spin industry trend. Elevate MPH (Maximum Peak Height) is the lightest and highest launching Elevate shaft ever made, allowing for maximum speed and carry distance.
The stock grip in every 524 club is as follows: Men’s Std Lamkin 360 (R, S Flex), Men’s Midsize Lamkin 360 (A Flex), and Ladies/Undersize Lamkin Z5 (L Flex).
About
In 2024, Tour Edge is celebrating 38 years as a highly renowned and top-selling golf club and bag manufacturer serving the global golf market. Tour Edge is an American owned and operated company out of Batavia, Illinois that manufactures and sells golf clubs under three distinct sub-brands:
Exotics: a tour-preferred line of ultra-premium equipment featuring next-level innovation and materials that is in the bags of over 160 of the world’s top professionals.
Hot Launch: the highest level of performance and game improvement innovation design at a mid-tier price point and the #1 custom fitted value in golf.
“Get in the Game” products: featuring complete sets for men, women, seniors, and juniors, as well as individual drivers, putters, wedges, and golf bags designed for casual and beginning golfers on a budget.
The legendary #TeamTourEdge tour staff includes Alex Cejka, Ken Duke, Bernhard Langer and Scott McCarron. Tour Edge products have been in play for a total of 38 victories on the PGA Tours, including 11 on the PGA TOUR and 26 on the PGA TOUR Champions.
All premium, Tour Edge golf clubs are hand-built in the U.S.A and carry a Lifetime Warranty that covers any manufacturer defects for the life of the product.
Media Contact:
Jon Claffey
Vice President of Marketing/Tour Edge
Phone: 800-515-3343 Ex: 110
Email: jclaffey@touredge.com
