BRENTWOOD, Tenn., – Pride Sports congratulates the winner of the 2023 Tour Championship at East Lake Golf Club this weekend.
After a magical 9 holes to conclude the prior weekend’s BMW Championship, this year’s Tour Champion strung together four more days of high-level golf to win the final event of the 22-23 season. With an 18-million-dollar purse on the line, this year’s winner trusted Softspikes Tour Flex Pro in his Puma shoes to climb his way to a 5-stroke victory over the rest of the field.
The reliance on traction was a major theme for the field this week as the top athletes in the sport competed for the championship. At the start of the tournament, 25 out of 30 players in the field were utilizing replaceable traction technology from Softspikes or CHAMP. At the end of the weekend, the top 15 finishers were all wearing spiked footwear over the course of the 4 days .
“What a fantastic season of professional golf on the PGA Tour,” said Joe Henderson, President, PrideSports. “We’re very pleased with the adoption on Tour of our latest product Tour Flex Pro and our products as a whole. The last 14 winners have all worn spikes and we’re glad to know that we are continuing to support performance at the highest level of professional golf.”
Tour players change grips and traction regularly based on course conditions, but amateur golfers rarely think about impacts on consistency and distance. To achieve optimal performance benefits, golfers should be swapping out their spikes every 15 rounds. The Tour Flex Pro can be found at Softspikes.com and major golf and sporting goods retailers nationwide.
For more information on Tour Flex Pro, visit www.Softspikes.com, or follow @softspikesgolf and @PrideSportsUs on Instagram, Facebook and Twitter.
SOFTSPIKES®
Softspikes is the #1 spike on the PGA Tour and leader in golf cleat technology. Manufactured by PrideSports® and founded in 1993 following a winter metal spike “ban” endorsed by several U.S. State Golf Associations, Softspikes became the industry’s first and only patented non-metal cleat. Offering enhanced traction, added comfort and improved performance, Softspikes replacement spikes can be purchased on Softspikes.com or through major retailers, sporting goods and golf specialty stores and pro shops nationwide.
Media Contact:
Katie Kotarak
The Brand Amp
[1] Independent research conducted by The Golf Lab. Testing included seven swings on wet grass pitting Softspikes Tour Flex Pro alongside spikeless shoes. The data revealed increased horizontal impact location by 32% and vertical impact consistency by 22%. The largest changes were found in golfers with a swing speed above 110 mph. In those cases, players averaged 5.2 more yards in total distance and their dispersion reduced by an astonishing 60%. In addition, high swing speed golfers achieved 40% more accuracy and 46% more consistent distance. The research unequivocally reinforced that spiked cleats provide golfers more consistency hitting the sweet spot, improved distance and accuracy.
