BRENTWOOD, Tenn., – PrideSports® confirms the winner of the 2023 AT&T Byron Nelson at TPC Craig Ranch this weekend.
A Sunday comeback helped the winner secure his first PGA Tour victory in 5 years after shooting 9 under on the final day of the tournament. The winner harnessed the power of Softspikes’ newest model, Tour Flex Pro, in his Nike shoes to propel him to victory through the on and off rain at TPC Craig Ranch on Sunday. Eighty-four percent of the total field trusted the performance benefits of replaceable traction technology for the tournament with 34% of players opting for the Tour Flex Pro.
“What a thrill it must be to secure his first victory since 2018.” said Joe Henderson, President of PrideSports®. “The number of Players on Tour that are trusting Tour Flex Pro each week has been amazing to watch. The performance advantages of the product are being validated at the highest level each week. We’re looking forward to another exciting weekend of Major Championship golf at Oak Hill.”
Replacement Softspikes® and CHAMP® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from www.softspikes.com
PrideSports® is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.
CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado™ and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales.
More information can be found at www.champspikes.com and www.Softspikes.com, or follow @softspikesgolf and @PrideSportsUs on Instagram, Facebook and Twitter.
About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide – maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.
Media Contact:
Katie Kotarak
katie@thebrandamp.com
The Brand Amp
