New Dynamic Traction Technology Validated by Independent Research, Helps Golfers Find the Center of the Clubface More Consistently, Improving Accuracy by 40%
BRENTWOOD, Tenn. – Softspikes®, makers of the No.1 spike on the PGA Tour, today announced that Tour Flex Pro has been used to win back-to-back tournaments on the PGA Tour. The winner of the Genesis Invitational trusted Tour Flex Pro to capture his tenth win on Tour and reclaim his number one spot on the Official World Golf Rankings.
Tour Flex Pro was trusted by more than 34% of the field at the Genesis Invitational – including 13 of the top 20 finishers. At it’s debut last week, 25% of the field adopted the latest in Traction to help them navigate TPC Scottsdale.
“On any given week, roughly 80% of players on Tour trust Softspikes. It’s clear that players are noticing a significant increase in performance by how many players have made the switch to Tour Flex Pro in just two weeks on Tour.” said Joe Henderson, President, PrideSports. “Back-to-back wins and having so many players transition to the new spike speaks volumes to the performance and technology that we’re delivering with Tour Flex Pro.”
Tour Flex Pro spikes have been independently proven to increase driver distance by five yards while reducing shot dispersion by 40%[1]. The all-new spikes harness performance characteristics of a metal spike with the comfort of a plastic spike through Softspikes’ proprietary Dynamic Traction Technology®. Three degrees of traction and ten points of contact enable Tour Flex Pro to deliver unmatched stability for enhanced ball-striking which leads to improved accuracy and overall distance.
Beginning March 1, Softspikes Tour Flex Pro replacement spikes will be available through Softspikes.com and major golf and sporting goods retailers nationwide ($19.99 MSRP).
In 2022, more than 80% of players on the PGA Tour chose Softspikes, resulting in 42 victories, including all four Majors and the Tour Championship. While Tour players change grips and traction regularly based on course conditions, amateur golfers rarely think about impacts on consistency and distance. To achieve optimal performance benefits, golfers should be swapping out their spikes every 15 – 20 rounds.
For more information on Tour Flex Pro, visit www.Softspikes.com, or follow @softspikesgolf and @PrideSportsUs on Instagram, Facebook and Twitter.
SOFTSPIKES®
Softspikes is the #1 spike on the PGA Tour and leader in golf cleat technology. Manufactured by PrideSports® and founded in 1993 following a winter metal spike “ban” endorsed by several U.S. State Golf Associations, Softspikes became the industry’s first and only patented non-metal cleat. Offering enhanced traction, added comfort and improved performance, Softspikes replacement spikes can be purchased on Softspikes.com or through major retailers, sporting goods and golf specialty stores and pro shops nationwide.
Press Contact
Zac Herdon
Gathr@thebrandamp.com
[1] Independent research conducted by The Golf Lab. Testing included seven swings on wet grass pitting Softspikes Tour Flex Pro alongside spikeless shoes. The data revealed increased horizontal impact location by 32% and vertical impact consistency by 22%. The largest changes were found in golfers with a swing speed above 110 mph. In those cases, players averaged 5.2 more yards in total distance and their dispersion reduced by an astonishing 60%. In addition, high swing speed golfers achieved 40% more accuracy and 46% more consistent distance. The research unequivocally reinforced that spiked cleats provide golfers more consistency hitting the sweet spot, improved distance and accuracy.
