Moroccan facility taken to new heights with support of management company and new director of golf
Al Houara Golf Club in Morocco is celebrating a successful first year under the Troon International division management as a Troon Golf branded facility.
After engaging Troon International at the end of 2023- the international division of Troon, the world’s largest golf hospitality management company – the facility has seen remarkable growth through enhanced operations and significant financial improvements.
The venue has also recruited respected industry professional Cameron Procter as new Director of Golf, overseeing the 18-hole course and associated facilities.
Procter, who previously served as Corporate Director of Golf for Lopesan Hotels and has held management positions at golf venues in Spain and his native Canada, will lean on his two-plus decades of experience to facilitate Al Houara’s growth within the sport.
Procter said: “A return to the area and the golf resort business is an exciting prospect and I am looking forward to discovering golf in Morocco. I am excited to support the development of Al Houara Golf Club as a golf destination and showcase all of its fantastic offerings.”
Since coming under Troon International management, Al Houara Golf Club has enjoyed a transformational year:
- 68 percent increase in rounds played – a testament to enhanced guest experience and operational efficiency.
- More than €250,000 improvement in Gross Operating Profit (GOP) through strategic cost management and revenue optimisation.
- Key recruitment initiatives – appointment of Cameron Proctor as Director of Golf, as well as two Troon Task Force experts deployed to elevate standards.
- Tourism expansion – successfully opened the venue to international tourism, including attracting the Pro Group segment
- Secured and Hosted Professional Tour events – back-to-back Clutch Pro Tour in April and May 2025
- Owner satisfaction – Mohammed Al-Suwaidi, Qatari Diar Real Estate Investment Company (Al Houara Golf Club, Morocco), Qatar, commented: “Troon have a been an excellent partner for us at Al Houara. Firstly, their expertise and know-how helped us design, construct and create the second-best golf course in country. Following a pause, we decided to return to Troon for post opening management services and their team has excelled. The revenue and GOP improvement in year one has covered their total fees and their sales and marketing strategies have been instrumental in setting us up for success in year two and beyond. The continuous management and oversight by their corporate team is invaluable and we look forward to a long successful partnership.”
DJ Flanders, Executive Vice President of Troon International, said: “Al Houara Golf Club is a special place and the potential to make it even better was clear when we were first engaged by the facility a little over one year ago.
“The growth over the last twelve months has been wonderful to see and is a testament to the hard work of everyone involved, as well as the vision of the venue’s ownership. We look forward to seizing this momentum and continuing the upward trajectory for many years to come.”
Nestled between the majestic Rif mountains and the sparkling waters of the Atlantic Ocean, Al Houara Golf Club in Tangier offers a spectacular challenge. Designed by Graham Marsh and Masters champion Vijay Singh, the layout winds through golden sand dunes and lush green forests for a unique golfing experience. To learn more about Al Houara Golf Club, please visit www.alhouaragolf.com.
For more information about Troon International and its portfolio of managed properties, visit www.troon.com.
Information for journalists
Press release written by Azalea on behalf of Troon International.
For media enquiries, please contact Roddy Williams, head of content & media at Azalea, on +44 (0)1730 711931 or email roddy@theazaleagroup.com
About Troon International
Troon International is the international division of Troon and the leader in providing golf and club-related leisure and hospitality services outside the Americas. Operating across 60-plus courses in more than 20 countries, Troon International is globally renowned for its excellence in creating extraordinary guest and member experiences by delivering superior service, exceptional amenities, and world-class playing surfaces. Troon International is based in Dubai, UAE, and is one of the primary brands within Troon, the world’s largest golf and golf-related hospitality management company, headquartered in Scottsdale, Ariz, providing services at 940-plus locations in 45-plus states and 40-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, True Club Solutions, RealFood Hospitality, Strategy and Design, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com.
Troon International
Clinton Norris
Tel: +971.56.687.6116
cnorris@troon.com
