TROON GOLF EXTENDS PARTNERSHIP WITH EZLINKS GOLF
Extends 20-year relationship with EZLinks Golf by three additional years
Troon, the world’s largest golf management company and the resort/daily fee brand in Troon Golf, announced a renewed partnership with EZLinks Golf. The three-year contract extends Troon’s 20-year relationship with EZLinks Golf and provides Troon Golf-managed facilities with the industry’s premier suite of software and services.
“EZLinks Golf technology and services provide our course operators with tee sheet, reservation services and marketing tools that enable our teams to provide better experiences for our guests and drive rounds and revenues for our clients,” said Mitch Harrell, president of Troon Golf. “We are honored to be entrusted with the management of some truly iconic Troon Golf locations – from Kapalua in Hawaii to Tiburón in Naples, Fla. – and the numerous EZLinks tools our teams leverage provide mechanisms for state-of-the-art pricing, tee sheet management and reservation processes.”
Under the extended relationship, EZLinks will continue to provide Troon Golf-managed facilities with a wide complement of technology including: EZTEE PRO tee sheets, the official tee sheet of the PGA TOUR; the EZENGAGE marketing platform; and collaboration on the Scottsdale-based Troon/EZLinks Reservation Center staffed with EZ24 PRO Reservation Center agents. In addition, Troon will feature the EZSUITE point-of-sale platform at a number of select resort and daily fee facilities. EZSUITE is already the point-of-sale platform at all 20 of Troon’s Honours Golf facilities. Troon Golf’s daily fee facilities will continue to offer tee times via EZLinks’ TeeOff by PGA TOUR online reservation site, marketing tee times to millions of golfers annually.
“We are proud to extend our relationship with Troon Golf and to support their mission to provide the best possible experience for golfers and golf course operators,” said Gary Cohen, chief executive officer, EZLinks Golf. “A satisfied client is the ultimate measure of success and we are proud to extend our 20-year relationship with Troon.”
The contract extension followed an extensive review process of EZLinks services by Troon. EZLinks’ proven success, exceptional support and innovative platforms including EZTEE PRO’s dynamic pricing tools earned EZLinks the renewed business.
“The EZTEE PRO tee sheet makes it possible to build a multi-tiered pricing structure that factors in utilization, days in advance of play pricing, and value-add incentives to optimize price and sales,” said Brady Wilson, general manager, Ak-Chin Southern Dunes Golf Club in Maricopa, Ariz. “EZLinks technology is a key element to our success and allows us to maximize our revenue, every tee time, every time.”
EZLinks’ EZSUITE platform also is garnering a larger foothold in Troon Golf’s resort courses in key travel destinations. Scott Christenson, general manager, of Mauna Lani’s golf operation on Hawai’i Island, added, “The EZSUITE platform has helped us with operational efficiencies beyond the golf course and has brought new tools we can leverage to drive new revenues to our facility.”
EZLinks Golf LLC, a PGA TOUR affiliated company, produces industry-leading software and services to power the operations and marketing needs of the golf industry. Founded in 2015 by a PGA TOUR affiliate and EZLinks Golf, Inc. (established 1995), EZLinks Golf LLC’s software and service suite is tailored for golf and includes: tee sheet, point of sale, 24/7 reservation center, online booking engines, marketing services, 24/7 support and TeeOff.com by PGA TOUR (teeoff.com) – an online tee time marketplace connecting millions of golfers with tee times at golf courses worldwide. For more information, visit EZLinks at Booth 3131 of the 2019 PGA Show or at www.ezlinksgolf.com.
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at more than 360 locations around the globe, including 280 golf courses at 246 facilities. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 150 restaurants located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 35 states and 30 countries, divisions of Troon include Troon Golf, Honours Golf, Troon Privé (the private club operating division of Troon), Troon International and Cliff Drysdale Management. There are currently 60 Troon-affiliated properties featuring 80 golf courses on national and international “Top 100” rankings. Troon-affiliated properties include Bayside Resort Golf Club in Selbyville, Delaware; Kapalua on Maui, Hawaii; Mauna Lani on the Kohala Coast on Hawaii; Pronghorn in Bend, Oregon; Lofoten Links in Norway; and Mollymook Golf Club in Australia. For additional news and information, visit www.Troon.com, or connect with Troon on Facebook, Twitter, Instagram, Google+, Blog, Press Room, or subscribe to Troon Golf & Travel.