Participation date extended to January 31, 2025
Troon, a world leader in golf course management, will join Greenlight Advisors and the National Golf Course Owners Association (NGCOA) to support the association’s 2024 Municipal Golf Study, now underway across the country. Troon, a long-time member of the NGCOA, has offered their experienced professional team and municipal golf course resources to participate in and support this industry-critical initiative.
“This is an exciting opportunity for municipal golf course operators to participate in a study for the good of the entire golf industry,” said Joe Goodrich, Vice President at Troon. “Troon is excited to give back to an industry that has been so integral to our success. Strengthening municipal golf course performance, by way of this study, will reap long-term health and good fortunes for the entire golf industry and Troon is thrilled to be part of that story.”
Greenlight Advisors and NGCOA invite all municipal golf courses to participate in Greenlights exclusive “2024 Municipal Golf Study.” The objective of the study is to provide municipal golf course operators with a clear financial picture and educational forum. To participate, municipal golf facilities must sign up by January 31, 2025 at https://signup.golfclubbenchmarks.com; participants will receive details and next steps once registered.
“Greenlight Advisors is thrilled to partner with the NGCOA and to receive the support from Troon to promote the collaboration and education of municipal golf course operators and the sharing of key financial and operational data for the benefit of all,” said Greenlight Advisors Founding Partner, Michael A. Suglich, CPA. “We aim to provide a comprehensive and up-to-date snapshot, using our “Best-in-Class Report CardTM” to grade and equip golf course operators with the knowledge they need to improve performance and ensure the long-term success and sustainability of municipal golf courses.”
Greenlight Advisors pioneered benchmarking for municipal golf course operators in 2022 when it successfully gathered data from hundreds of municipal golf courses across the United States and published the first ever municipal golf operators benchmarking study. Participating courses included Salt Lake City Golf, Chicago Park District, Palm Beach County, Alamo City Golf Trail, and many other municipal golf course operators across the country. Greenlight prides itself on empowering operators to make informed decisions through a critical analysis of their data, helping them easily identify areas for improvement, and enhancing service delivery to their communities. Sample reports https://golfclubbenchmarks.com/about.
Greenlight will evaluate and grade participating golf courses’ financial and operational performance data against industry benchmarks—classifying each metric as Top Quartile, Median, or Bottom Quartile in an online “Best-in-Class Report CardTM.” This analysis will provide valuable insights into how golf courses compare to similar operations, highlighting potential financial and operational opportunities that may emerge. Armed with this information, municipal course operators can reassess their business strategies and make informed adjustments to capitalize on new prospects.
“We are thrilled to partner with Greenlight Advisors to bring meaningful data to the nation’s 2,500 municipal golf courses to help them make super-informed management decisions,” said Jay Karen, NGCOA CEO. “I’m a strong believer and advocate of collaboration and sharing golf course data for the betterment of the industry, and I hope you will join the NGCOA and Greenlight Advisors on this mission, together.”
Greenlight Advisors and the NGCOA invite all municipal, state, and federal golf courses to participate in the study by January 31, 2025 at https://signup.golfclubbenchmarks.com to participate and receive details and next steps. The organizations will also publish a story on the findings and will hold two special Municipal-focused sessions at NGCOA’s Golf Business Conference 2025 (GBC25) in Orlando, Florida. New NGCOA Municipal Members will receive a complimentary registration to GBC25 and elements of the co-located 2025 PGA Show, January 20-24, 2025. Contact Corey McAuliffe at cmcauliffe@ngcoa.org for GBC25 program and registration details.
About Greenlight Advisors and GolfClubBenchmarks.com
Greenlight Advisors is driven by the facts. Your Golf Courses Financial and Operational Data are Trying to Tell You Something. We gather and illuminate your Data in easy-to-read benchmark reports and compare your financial and operational results to regional and national averages. This allows golf course operators to make informed decisions and improve their courses’ financial performance.
- 2024 Municipal Study Golf Study Signup https://signup.golfclubbenchmarks.com
- Participating Courses https://golfclubbenchmarks.com/participating-courses
- Membership Pricing https://golfclubbenchmarks.com/membership-pricing
About The National Golf Course Owners Association (NGCOA)
The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education, information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262. NGCOA Muni Community: https://www.ngcoa.org/membership/join/muni-community
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, and Instagram.
True Club Solutions, a division of Troon, is a resource to Municipalities that own golf courses through consulting on operations, marketing, agronomy, customer service, community engagement and capital projects. https://troon.com/management-services/advisory-services.
