TROON ANNOUNCES STRATEGIC PARTNERSHIP WITH TRUE SPEC GOLF
Troon®, the leader in club management, development, and marketing, is proud to announce a preferred partnership with True Spec Golf, the worldwide leader in custom club fitting and building, with more than 20 studios located around the world. Through the partnership, Troon will collaborate with True Spec Golf to expand their Mobile Fit program and studios at Troon locations around the country. True Spec Golf will offer Troon customers and members special rates and exclusive offers for club fitting and building services.
“True Spec Golf is a clear leader in the custom club building space,” said Brett Brooks, Troon’s Director of Global Partnerships. “Their commitment to delivering exceptional service and premium products aligns perfectly with the Troon experience. We are thrilled to launch this partnership and believe True Spec Golf will offer a valuable service to our customers and members.”
The partnership program will reach a qualified demographic of golfers through Troon’s custom-tailored marketing and communication channels that include digital marketing and custom content in Troon Magazine and Troon Privé e-magazine.
“We are excited to bring True Spec’s industry-leading club customization process to Troon locations across America,” said Hoyt McGarity, CEO of True Spec Golf. “This partnership delivers True Spec’s renowned fitting matrix of 30,000 club head and shaft combinations to Troon’s vast network; with a level of service and attention to detail that Troon’s customers and their members have come to expect.”
For more information on the Troon and True Spec Golf partnership, visit www.Troon.com.
About True Spec Golf
True Spec Golf is based in Scottsdale, Arizona. The premium brand agnostic club fitting company was founded in 2014 and now has 19 studios around the world. True Spec Golf’s fitting matrix stocks more than 30,000 combinations of club heads and shafts from all leading equipment manufacturers. Our expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. We strive to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
In 2018, the company was acquired by golf entrepreneur Howard Milstein, and is now part of Milstein’s 8AM Golf family. In addition to True Spec,other 8AM Golf companies include the Nicklaus Companies (in partnership with the legendary Jack Nicklaus); GOLF Magazine and the GOLF.com website; storied club maker Miura Golf; and GolfLogix, the most-downloaded GPS app in golf.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at more than 465 locations around the globe, including managing 510 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 400 food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45 states and 33 countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Green Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis and RealFood Consulting. There are currently 67 Troon-affiliated properties featuring 87 golf courses on national and international “Top 100” rankings. Troon-affiliated properties include Belfair in Bluffton, South Carolina; Wickenburg Ranch Golf & Social Club in Wickenburg, Ariz.; Yocha Dehe Golf Club in Brooks, Calif.; Saadiyat Beach Golf Club in Abu Dhabi, UAE; and Buenaventura Golf Club in Panama. For additional news and information, visit www.Troon.com.
Media Contact:
Rob Myers, Troon, 480.477.0506, rmyers@troon.com
Isaac Benjamin, PRCG|Haggerty, 212.683.8100, Ibenjamin@prcg.com
