‘Golf, Rinse, Repeat’ campaign proves new model handles all weather conditions.
Tacoma, Washington – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, are excited to announce the release of its newest golf shoe, the Lux G. Now available for sale as the brand’s first new footwear model for 2024, the Lux G kicks off a campaign welcoming golfers to ‘golf, rinse, repeat’ which includes its first waterproof women’s model.
The Lux G was designed with style and performance in mind. The TOUR-level model includes a multi-material composition that ensures comfort, durability, and waterproofing. TRUE includes a two-year warranty on every Lux G shoe. The sole’s mountaineering-grade rubber and TOUR-level tread system ensure stability and trust in every swing.
“The Lux G is built to own the water, sand, dirt – pretty much anything else Mother Nature throws at you. Our entirely new upper is designed to remain comfortable, flexible, and most importantly – easy to clean while keeping your feet feeling fresh the entire round,” said TRUE Co-Founder and CEO Jason Moore.
Taking shoe technology to the next level of style and function, TRUE improved their signature Neoprene easy-on collar for a secure, comfortable sock-fit at the top. Designers took great care in implementing comfort in every level of the shoe. The Wanderlux midsole provides a supportive yet cushioned ride. A padded heel lock system – to ensure stability throughout the swing – and an Achilles heel pad prevents rubbing or any bothersome friction. An antimicrobial EVA comfort insole is essential for long walks on the course.
“Our design team knows golfers love to play in all kinds of conditions, so the Lux G is the new indispensable high-performance, style-forward, waterproof and easy-to-clean shoe for those players who love to let it rip and hold nothing back on the course,” said Moore. “Every detail, including the meticulous design of the full-traction rubber sole, of this shoe has been engineered for support, performance, and incomparable comfort.”
Lux G models are available in men’s and women’s, with an MSRP $175. Colors Available: Black, Grey, White, women’s exclusive Soft Rose.
For more information on TRUE and its new products, visit www.truelinkswear.com.
About TRUE
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.
Media Contacts:
Kevin Frisch PR
Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com
