New soft goods collection headlined by Dead Golfer signifies apparel growth within the industry.
Tacoma, Washington – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, has declared October “Dead Golfer Month.” The exclusive limited-edition collection introduces several new apparel items now available for online purchase. New golf gloves, sweatshirts, t-shirts, and hats lead the launch, which features the iconic TRUE skeleton golfer – which represents living with an “undying” love for golf – in various creative logo designs.
“The Dead Golfer has taken hold in the TRUE community and become a fun secondary logo for us,” said Co-Founder and CEO Jason Moore. “It captures the spirit of a deep love for the game that penetrates anything else throughout your lifetime and is a really fun look to add to golf apparel and express your passion for the sports and being immersed in the golfing lifestyle.”
October, and the lead-up to Halloween, is the perfect time to revive the iconic Dead Golfer capsule featuring fresh graphics on hats, hoodies, tees, and a brand-new TRUE introduction of gloves. Each piece speaks to those who play with passion and a bit of mystery. The Dead Golfer apparel pieces are available for a limited time and have been produced in small batches. Each piece is sold in multiple color options and the ultimate in creative styling, highlighted by thematic designs that include the Evolve Dead Golfer, Dead Golfer Mahalo, and Rodeo Riders Club logos. According to the TRUE website, these items will soon be “eight miles out and six feet under.”
ALL IN THE HOOD
The limited batch of Dead Golfer sweatshirts includes the popular Future Staples Hoodie released earlier this year, MSRP $125, and two new pieces: the Premium Hoodie, and the Relaxed Hoodie. The TRUE Premium Hoodie has an athletic fit crafted from a mid-heavy-weight fleece blend of recycled polyester and premium cotton (80 percent Cotton, 20 percent Recycled Polyester Anti-Pill CVC Fleece). The sleek, functional design blends style with practicality, delivering the perfect balance of warmth and breathability. MSRP $95.
TRUE is also introducing the TRUE Relaxed Hoodie. The heavyweight hoodie boasts a boxy, vintage fit with extra room in the chest and waist. The modern style is constructed of durable materials (80 percent Cotton, 20 percent Recycled Polyester CVC Fleece), striking the ideal balance between warmth and breathability. MSRP $100.
The new Premium and Relaxed Hoodies are designed for ultimate comfort, offering a soft, cozy feel while making an eco-friendly statement that combines style, sustainability, and everyday functionality.
NEW GRAPHIC TEES
A new TRUE Premium Crew T-Shirt, with a brand-new graphic on the left chest and a larger graphic on the back, is a cotton tee with a classic fit, buttery soft material, and is pre-shrunk to minimize shrinkage. This must-have tee is perfect for any golf fan. This always-comfy tee is constructed of 80 percent Combed Cotton and 20 percent Polyester. MSRP $45.
TRUE’s second new crew t-shirt, also with a fun, new graphic on the left chest and a larger graphic on the back, has a different fit and style. The heavy-weight tee features a boxy oversized fit, dropped shoulders, and is constructed of durable materials. This shirt is made of 100 percent Carded Cotton. MSPR $50.
GET A GRIP: NEW TRUE LUX GOLF GLOVES
Experience unparalleled performance with the new TRUE Lux Golf Glove, crafted from premium AAA Cabretta Leather for exceptional comfort and durability. Featuring the signature Dead Golfer logo, the gloves seamlessly blend style and functionality with reinforced durability zones, and advanced grip technology. TRUE’s Lux Golf Gloves are available in white, grey, and cognac, in both left and right hands. MSRP $35.
Another new addition to TRUE’s apparel collection is the All Day Short. A shorter, sportier sibling of the best-selling All Day Chino. Crafted from abrasion and scuff-resistant nylon, these shorts blend durability with a sleek, low-profile design that doesn’t look overly technical. With a versatile slim fit, a natural matte finish, and a soft-touch feel, they’re ideal for active days on the course. Enhanced with a stain-resistant coating and highly breathable fabric, they keep you comfortable and fresh even on the warmest days. Engineered for all-day wear with DWR water and stain-resistant coating, available in six colors, with an MSRP $85, these shorts are the perfect blend of style and performance, ready for whatever your day has in store.
DEAD GOLFER HAT COLLECTION
This Dead Golfer release includes 10 new headwear designs, including nine ball cap styles (in various colors and material configurations) and a bucket hat (available in two colors). From 5-panel canvas snapback and trucker styles to moisture-wicking, lightweight, breathable designs like the TRUE Lux Tech 5-panel, or the new Corduroy 5-panel Strapback, each piece highlights the Dead Golfer logo or Dead Golfer Society in a stylish, statement-making manner. MSRP $45 – $50.
For more information on TRUE and its new products, visit www.truelinkswear.com.
About TRUE
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike.
Media Contacts:
Kevin Frisch PR
Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com
