TRUE’s annual Dead Golfer collection returns with a fresh lineup of footwear, apparel, and accessories.
TACOMA, Wash. – TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, is bringing back one of its most recognizable and beloved icons with its latest Dead Golfer collection. Returning each October, the annual collection has become a TRUE tradition, giving golfers a reason to celebrate their obsession with the game – even while the season starts to wind down.
Inspired by TRUE’s cult-favorite skeleton golfer, the new collection puts a fresh spin on the Dead Golfer across a range of footwear, apparel, and accessories. The capsule collection includes three shoe models: an all-black Knit Four, classic OG3 Pro, and a street-styled Antigravity Leather, a new collaboration with New Level Golf, sweatshirts, tees, hats, and clubhead covers – a collaboration with Dormie. Available in a variety of colorways and produced in limited quantities, the collection is designed for golfers who embrace the game, live in it, and keep coming back for more.
More than a seasonal graphic, the Dead Golfer has become part of TRUE’s identity and a favorite among its community. Its laid-back attitude reflects TRUE’s approach to golf: play often, walk wherever you can, have fun and never take the game – or yourself – too seriously. New for the 2025 collection are two new collaborations producing a New Line DG Putter and a Dormie DG headcover.
“The Dead Golfer has taken on a life of its own,” said Jason Moore, Co-Founder and CEO of TRUE linkswear. “What started as a simple sketch became something our community really connected with because it captures the way so many of us feel about golf. You can be frustrated by it, obsessed with it, love it, hate it – and still be back on the first tee the next day. That’s the Dead Golfer. It’s a little gritty, a little irreverent, and ultimately about having fun with the game.”
The latest Dead Golfer collection is available exclusively through TRUE linkswear while supplies last. With limited quantities across the collection, once these Dead Golfers are gone, they’re gone.
Shoe Capsule
The Knit Four Dead Golfer might be the darkest release yet, featuring a black-on-black ominous colorway for the ultimate wardrobe staple. The modern, athletic silhouette offers unmatched flexibility and sock-like comfort, with added durability and stability. Available in Black; Men’s US Half Sizes: 7-12.5, Full sizes: 13-15, MSRP $149.
A performance shoe built for walkers, the OG3 PRO features TRUE’s zero-drop WanderLux® midsole, a new easy-on tongue system, and a two-year waterproof guarantee. Available in white with a grey sole, and a discreet Dead Golfer logo on the side; Men’s US Half Sizes: 7-12.5, Full sizes: 13-15, MSRP $199.
The final shoe in the Dead Golfer series is the Antigravity Leather, featuring a street, modern styling in all black with a contrasting thicker white sole. A large Dead Golfer logo is stitched into the side of the shoe with ‘DG Society EST. 2019’ also on the side. The premium top-grain leather upper is paired with a Pebax® midsole and a full-length nylon speedboard for featherlight cushioning, high-energy rebound, and lasting comfort. Available in Black; Men’s US Half Sizes: 7-12.5, Full sizes: 13-15, MSRP $225.
TRUE collaborated with New Level Putter, expanding Dead Golfer. The beautiful blade putter, FS-P1 model, features the motto ‘Enjoy the Walk’ inscribed on the bottom and ‘TRUE’ along the side. A 303 stainless steel putter with a short slant neck, traditional shaping, and a gunmetal finish. The putter will be sold through the New Level Putter website here, MSRP $300.
Apparel Capsule
The apparel capsule gives golfers the opportunity to wear the logo every day in T-shirts, including the DG Motion (2 colors), Swing Sequence (2 colors), Afterlife (2 colors), Retro Society (3 colors), and Honors Society (1 color) styles, all T-shirts MSRP $49. Sweatshirt hoodies with new logos include the DG Motion (1 color), Swing Sequence (2 colors), and the Afterlife (2 colors) models, MSRP $99 each. For a relaxed look, the DG Sweats will also be available in two colors with Dead Golfer logos, MSRP $75.
Accessory Capsule
The Dead Golfer accessories are specifically curated for the celebration, including TRUE Lux Tech 6-Panel Hats, belts, and a headcover collaboration with Dormie.
For more information on all of the new TRUE products, visit www.truelinkswear.com.
About TRUE linkswear
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes six core designs: ORIGINALS (OG), TOUR PERFORMANCE (LUX), FUTURE STAPLES (FS), ALL DAY (AD), VACAY, and ASCENT (A+). Each design is focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players, and new golfers alike.
Media Contacts:
Kevin Frisch PR
Joanne Miller – joanne@kevinfrischpr.com – (815) 603-5119
Carl Mickelson – carl@kevinfrischpr.com – (512) 797-2673
