The OG Cush Premium takes the iconic OG Cush sole off the course with first-ever lifestyle zero-drop shoe.
Tacoma, Washington – TRUE Linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces the OG Cush Premium, a new lifestyle-forward shoe built on the brand’s popular OG Cush platform. The new model is a benchmark for TRUE: the first casual, lifestyle shoe the brand has ever made with a zero-drop construction.
The original OG Cush was TRUE’s first major redesign of its iconic OG platform and quickly became a consumer favorite, thanks to its combination of zero-drop geometry, a wide toe box, and elevated cushioning. Its popularity led consumers to ask for something different — a shoe that delivered the same comfortable foundation but leaned more heavily into everyday lifestyle wear.
The TRUE team listened. The result is the OG Cush Premium, a casual-first interpretation of the OG Cush platform designed to go wherever the day takes you. While the original OG Cush is decidedly golf-forward, the OG Cush Premium brings that same comfortable, natural foundation into a more lifestyle-driven silhouette that feels equally at home on the street, at work, while traveling, or simply walking around town.
At the heart of the OG Cush Premium is TRUE’s signature zero-drop construction, keeping the heel and forefoot at the same level to promote a natural, connected feel. Combined with a wide toe box and cushioned Wanderlux foam, the platform provides the room, flexibility, and underfoot comfort that have made the OG family so popular.
The shoe features 6mm of Wanderlux cushioning, providing a soft, supportive platform without sacrificing the natural feel TRUE is known for. Over time, the cushioning is designed to conform to the individual foot, creating a personalized feel with every step.
A versatile rubber “T” tread provides traction and stability across a variety of everyday surfaces, while the modern upper and clean lifestyle aesthetic make the OG Cush Premium easy to wear well beyond the golf course.
The OG Cush Premium represents a natural evolution for TRUE: taking one of its most popular golf-inspired platforms and creating a shoe specifically for life off the course.
FEATURES:
- Zero drop construction for a natural, connected feel
- Extra wide toe box (up to EEE) for a natural fit
- Premium Engineered Synthetic Leather Upper
- Lightweight and Flexible – ensuring a ‘barefoot’ feel
- OG versatile rubber ‘T’ tread for more coverage and traction on all surfaces
- Wanderlux Cushioned midsole that looks good on and off the course (6MM of underfoot foam)
- Comfort Tongue opening, allowing for an easier on-foot experience
- Heel Padding System
- Available in men’s, White/Navy and Grey
- MSRP: $179
For more information on TRUE and its new products, visit www.truelinkswear.com.
About TRUE Linkswear
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness, and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes seven core designs: ORIGINALS (OG), ALL DAY (AD), ULTIMATE PERFORMANCE (LUX2), ANTIGRAVITY (AG), TOUR PERFORMANCE (LUX), ASCENT (A+), and FUTURE STAPLES (FS). Each design is focused on sustainability, performance, and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players, and new golfers alike. TRUE’s headquarters, pro shop, and content studio are now located at Oakbrook Golf Club in Lakewood, Washington. Visit https://truelinkswear.com
Media Contacts:
KFPR
Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com
Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com
