TACOMA, WASH – TRUE linkswear announces the release of the Knit II; the predecessor of the original Knit which launched in mid-2018. Hailed as the most comfortable shoe in TRUEs lineup by golfers and non-golfers alike, the original Knit boasted an almost perfect 5-star review and was worn in all walks of life. As TRUE continued to grow and evolve as a brand, they recognized opportunities to improve the shoe. TRUE utilized feedback from years of data and wear testing to produce a knit shoe more comfortable, durable, and lighter than the first edition.
“It was a tall order to one up our best selling and highest rated shoe of all time”, says Jason Moore, President & Partner of TRUE. “We wanted to stay TRUE to the original model and the customers that had grown to love it and make it a part of their daily wear while infusing tasteful and meaningful updates. We looked at what we had learned from the last few years and applied our best practices from design and construction. The end result is the best shoe we’ve ever made – it’s going to become a staple in many closets.”
Similar to the Knit launched in 2018, the Knit II features a fully breathable TRUEKnit 1-piece upper built to repel light morning dew while keeping your feet comfortable and fresh on warmer days. Built on an all new proprietary WANDERLUX super foam midsole to maximize comfort, rebound and shock absorption for a long day on your feet. The outsole features our tour approved cross life tread for grip and durability. In addition to the midsole upgrades, consumers will immediately notice a boost in comfort from the full 360-degree sock fit stretch collar that hugs the foot in place. The design was modernized with premium suede accents and finishes to produce a refined, athleisure aesthetic that can easily be worn from the course to everyday life.
TRUE is also thinking outside the cardboard box with eco-friendly reusable packaging – every pair of Knit II will ship in a reusable drawstring shoe bag.
The TRUE Knit II is available in Maui Black, G.O.A.T Grey, and Deep Sea in both men’s (4, 4.5 – 12, 13, 14, 15) and women’s (6, 6.5 – 12) sizes. The Knit II carries a MSRP of $140 and is available on truelinkswear.com/true-knit-ii/ beginning Thursday, October 22nd.
About TRUE linkswear:
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. Learn more at www.truelinkswear.com and engage with us on social.
Contact Information:
Brandon Wallach | VP of Marketing | brandon@truelinkswear.com
