New collaboration to promote collections to amateurs around the globe.
Tacoma, Washington—TRUE Linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, is excited to announce a collaboration with World Golf Competition as the preferred footwear supplier for the 2025 tournament schedule. The new partnership reflects a commitment to providing the high standard of products and services that golf’s global community expects.
Played across four continents, 216 courses, 313 rounds, and with more than 13,000 players, the World Golf Competition 2025 is the world’s most luxurious amateur golfing contest and a world first. Amateur golfers can compete on some of the world’s most exclusive courses in a fully serviced and organized tournament.
Sam Boden, TRUE’s Managing Director for Australia and New Zealand, said The Competition aligned with the growing trend for golfers to enhance their golfing experience with superb products that transcend the links. “More and more, we’re seeing golfers looking for more versatile, naturally comfortable footwear and apparel that not only provides a high level of luxury and performance on the course but also seamlessly transitions to everyday life.”
“We’re thrilled to be involved with an innovative and inclusive global event that brings golfers of all abilities together for an unparalleled experience, not just in golf, but also in travel, camaraderie and plain good fun. All values we live by at TRUE,” said Boden.
World Golf Competition Co-Founder Jon Kerr said The Competition had seen passionate golfers seeking a new challenge and those keen to indulge in high-class travel, exceptional products, dining, and accommodation sign up for the inaugural round, which would tee off in February 2025.
“The World Gold Competition is like nothing the golfing world has seen before – to give amateur players the opportunity to experience the life of a Top 100 Professional, combined with luxury services and played on golf courses they wouldn’t otherwise have access to is unheard of,” Kerr said. “It’s an exciting time to be in golf, and this competition is bigger than just the game – we’re diving into the culture, fashion and lifestyle that underpins the true, modern golfing experience, to give players the full experience.
The World Golf Competition is offering a $5 million prize pool, including magnificent hand-crafted once off trophies, hole in one prizes and exclusive draws.
“We’re very excited to have built this relationship with TRUE Linkswear. Fashion and comfort play such an important role in our players’ experience and in their ability to compete at their best. TRUE’s passion for design and commitment to performance built product of super high quality makes them an incredible partner for us,” Kerr said.
Players will compete across the world’s most exclusive courses, including Te Arai Golf Club, New South Wales Golf Club, Pebble Beach Golf Links, Whistling Straits Golf Course, Terre Blanche Golf Course, Carnoustie Golf Links, Gleneagles Golf Resort, Marco Simone Golf & Country Club, Sentosa Golf Club, Engineers Country Club, Lake Nona Country Club, and hundreds more.
For more information on TRUE and its new products, visit www.truelinkswear.com. To learn more about the World Golf Competition visit https://worldgolfcompetition.com/.
About TRUE
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.
Media Contacts:
Kevin Frisch PR
Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com
