Indoor Facility set to open August 2 will offer golfers in the greater Dallas area an elite fitting experience at a state-of-the-art establishment
IRVING, TX – True Spec Golf, the global leader in custom club fitting and club building, announced today that they have partnered with Mike Bury Golf at the Eight Under facility in Irving. True Spec Dallas-Fort Worthwill officially be open to the public on August 2. This is the latest opening in a growing number of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country.
The premium facility will house a state-of-the art fitting bay and will feature True Spec’s brand-agnostic fitting matrix of over 50,000 clubhead and shaft combinations, including every major equipment manufacturer. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the fitting process. This helps its master fitters find the best equipment to improve your golf game.
“True Spec is particularly excited about this partnership and the kind of experience we can offer to Dallas area golfers at the Eight Under facility,” said Ryan Richardson, president of True Spec Golf. “Mike’s vision of a fun, personal way to improve your game fits perfectly with our own approach.
Mike Bury is a six-time Golf Digest award-winning instructor and former professional golfer from Australia. He began teaching professionally in the Dallas/Fort Worth area in 2008 and opened Eight Under in April 2022 as an extension of his training practice. True Spec’s state of the art swing analysis will work hand-in-hand with the existing features of the Eight Under facility.
“At the heart of Eight Under’s mission is the philosophy that thoughtful, meaningful, and fun practice will improve your game,” said Mike Bury, Eight Under’s founder. “Working with True Spec to get the absolute best fitting possible will help our customers to achieve their goals.”
The state-of-the-art facility at True Spec Dallas-Fort Worth is one of several high-end indoor locations to bring the award-winning custom fitting process to its metropolitan area establishment. Other examples include Nexus Club in downtown NYC, The Intown Golf Club in Atlanta, True Spec Boston, True Spec Beverly Hills and the flagship studio in Scottsdale.
Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s master builders are the nation’s undisputed leader in luxury club fitting. True Spec Dallas-Fort Worth is the fourth new location to open in 2022.
True Spec Dallas-Fort Worth will be located at 4030 N. MacArthur Blvd, Suite 222. Fitting sessions range from $125 to $475 for a full bag with putter fitting. To book a custom fitting appointment, golfers can visit https://www.truespecgolf.com/.
ABOUT EIGHT UNDER
Eight Under is Dallas-Fort Worth’s premier indoor golf venue. Utilizing innovative technology, players at Eight Under can practice and play like never before. Eight Under offers memberships with many benefits including discounts on private lessons but is open to the public to provide meaningful and effective practice and world-class instruction, as well as the ability to play simulated rounds at world-renowned courses with friends.
ABOUT TRUE SPEC GOLF
True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 29 studios around the world. True Spec Golf’s fitting matrix stocks more than 50,000 possible combinations of clubheads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
In 2018, the company was acquired by golf entrepreneur and philanthropist Howard Milstein, and is now part of Milstein’s 8AM Golf family. In addition to True Spec, other 8AM Golf companies include the Nicklaus Companies; GOLF Magazine and the GOLF.com website; legendary handmade club maker Miura Golf; Golf Logix, the most-downloaded GPS app in golf; Club Conex, a global leader in the design and manufacture of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; and Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit www.truespecgolf.com.
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com
