True Spec’s third location in North Carolina expands its footprint in the state’s largest city, offering Charlotte area golfers an elite fitting experience
SCOTTSDALE, AZ — True Spec Golf, the global leader in custom club fitting and club building, announced that they have partnered with Intown Golf Club to open True Spec Charlotte, True Spec’s third location in North Carolina.
Located in the SouthPark area of the Queen City, True Spec Charlotte will open at the new, highly anticipated private social club for golfers, Intown Golf Club, on June 1st. It is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent clubs and resorts across the country. True Spec Charlotte is now the third location in the state, joining True Spec Pine Needles and True Spec Raleigh.
The premium facility features indoor fittings utilizing the industry’s first quadroscopic launch monitor, Foresight GCQuad. True Spec’s brand-agnostic fitting matrix has more than 50,000 club head and shaft combinations from every major equipment manufacturer which helps its master fitters find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the fitting process.
“North Carolina is one of the country’s best states for golf, and Charlotte is among its most vibrant areas,” said Ryan Richardson, president of True Spec Golf. “We’re thrilled to partner with a facility as respected as Intown Golf Club, to provide Charlotte area residents with the highest quality golf club fittings.”
This will be the second partnership between True Spec Golf and Intown Golf Club, following a successful Intown/True Spec location in Atlanta that opened in 2021.
“We’ve had such positive feedback from our customers in Atlanta who have had fittings with True Spec, so we’re thrilled to now be able to offer that same quality experience to our customers in Charlotte,” said Erwin Macatulad, COO of Intown Golf Club. “Our partnership has worked well because we share the same high standards.”
Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec is the nation’s undisputed leader in luxury club fitting.
True Spec Charlotte will be located at 4411 Sharon Road. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment, golfers can visit https://www.truespecgolf.com/.
ABOUT INTOWN GOLF CLUB
Intown Golf Club seeks to provide an elevated golf club experience with a world-class food and beverage offering that is accessible, convenient, and inviting, bringing together a diverse and well-rounded community of golf enthusiasts and non-golfers alike no matter the weather. All Intown Golf Club locations feature the latest TrackMan golf simulators in order to provide the most enjoyable and accurate customer experience. The Charlotte location spans roughly 13,000 square feet and includes 8 simulator bays and an outdoor putting green.
ABOUT TRUE SPEC GOLF
True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 34 studios around the world. True Spec Golf’s fitting matrix stocks more than 50,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses—all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf entrepreneur Justin Timberlake has been a partner in 8AM golf since 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; Nicklaus Companies; legendary handmade club maker Miura Golf; Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; GolfLogix, the most-downloaded GPS app in golf; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which seeks to reimagine the golf experience, combining a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; and Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit www.truespecgolf.com.
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com
