Premium brand-agnostic club fitting company partners with central Florida’s top indoor golf facility to establish its second location in Orlando
ORLANDO, FL — True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that True Spec Orlando West is now available to book fittings and will be open to the public beginning June 1st.
True Spec Orlando West is the second True Spec facility in Orlando, joining the Grande Vista location which opened in 2022. Housed at Athletic Motion Golf Club, True Spec Orlando West is the latest in a series of partnerships that brings True Spec’s bespoke club fittings and best-in-class customer service to prominent venues across the country.
The premium True Spec Orlando West facility features an indoor fitting bay equipped with Trackman launch monitor technology. It is home to True Spec’s brand-agnostic club fitting matrix of more than 70,000 club head and shaft combinations from every major equipment manufacturer, which enables True Spec’s master club fitters to find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the club fitting process.
“Golf is a big part of what makes Orlando such a unique and vibrant community and we’re really excited to be opening our second location there,” said Scott Anderson, President of True Spec Golf. “With their advanced technology and smart setup, Athletic Motion Golf Club is an ideal partner for us in the area.”
Located in Winter Garden, Athletic Motion Golf Club is home to eight bays that feature the same technology used by PGA Tour pros and is regarded as the top indoor golf simulator facility in Central Florida. AMGC is powered by Trackman technology to deliver pinpoint feedback on every swing — from club path and face angle to carry distance and spin rate. Players can capture slow-motion video to analyze their swings directly on their phones, making it easier than ever to track and share their progress.
“Our identity is based on being able to deliver the highest quality experiences for every aspect related to playing the game of golf and to be able to do it all under one roof,” said Shaun Webb, Owner of Athletic Motion Golf Club. “Having True Spec on site helps us achieve that goal by allowing us to offer Tour-level club fittings right here on the premises.”
Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s master fitters are the nation’s undisputed leader in luxury club fitting.
True Spec Orlando West is located at Athletic Motion Golf Club – 1230 Winter Garden Vineland Rd, Winter Garden, FL. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment, golfers can visit https://truespecgolf.com/.
ABOUT ATHLETIC MOTION GOLF CLUB
With eight bays featuring the best of everything you need to play, practice, and improve, Athletic Motion Golf Club is the top indoor golf simulator facility in Central Florida. Featuring the same technology used by PGA Tour pros, every bay at AMGC is powered by Trackman which provides pinpoint feedback on every swing — from club path and face angle to carry distance and spin rate. AMGC’s advanced indoor golf environment allows you to play and practice on over 150 of the world’s best courses, in optimal conditions, year-round.
ABOUT TRUE SPEC GOLF
True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 45 studios around the world. True Spec Golf’s fitting matrix stocks more than 70,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses — all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project near downtown Nashville, PAYNTR Golf, a performance footwear leader driven by biomechanics-led design and a proprietary propulsion technology; 8AM Travel, curating global unparalleled golf experiences that bring global destinations to life; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit www.truespecgolf.com
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com
