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Turtleson releases fall collection of elevated essentials and luxury natural fibers

August 13, 2026

Intentional layering systems and thoughtful color palettes create versatile pieces that earn their way into your fall wardrobe.

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BRISTOL, Tenn. – Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, unveiled today its fall collection of elevated essentials and luxury natural fibers. The collection focuses on intentional layering systems and thoughtful color palettes to create versatile pieces that earn their way into your wardrobe, just in time for fall activities and adventures.

“‘Intentional’ was the word of the season for the Turtleson team, and we brought it to life in this fall collection,” said Greg Oakley, CEO and co-founder of Turtleson. “We wanted to create layers that work together seamlessly and color stories that complement your wardrobe, so everything feels intentional instead of complicated. This collection is not about having more clothes, it’s about knowing which pieces make you feel your best and become the ones you reach for most.”

Highlights of the collection include:

  • The Men’s Issac and Women’s Cassi series ($160): A capsule of quarter-zips, crewneck pullovers and rugby polos, the Issac and Cassi series is crafted from a premium cotton-rich blend with lyocell and performance fibers. This innovative fabric delivers the comfort and natural feel of cotton with added softness, durability and versatility that feels broken-in from day one while maintaining the performance required for life on the move.
  • The Bellfield Hoodie in new colorways ($150): The hoodie that broke the Internet is back. The Bellfield has become one of the most trusted pieces in Turtleson’s collection due to its exceptional softness, everyday comfort and lasting versatility. New colorways include Bay Heather, Eucalyptus Heather and Mulled Berry Heather.
  • Men’s Aidan and Women’s Nadia Comfort Shell ($165): Lightweight, packable and designed to move effortlessly with you, this is the layer you’ll keep close at hand when weather conditions begin to shift. Water-resistant protection, strategic ventilation and an extended back hem provide comfort and coverage without unnecessary bulk, making it equally at home on the course, the trail or the road ahead.
  • Luxe layering pieces in natural fibers: This fall, Turtleson expands its commitment to premium natural fibers with a collection of elevated layers designed for comfort, versatility and lasting style. Key pieces include the Kephart hoodie ($395), made from 100% cashmere, and the Marshall sweater ($195), made from extra fine merino wool.

Turtleson’s fall collection is available beginning Aug. 13 online and at the finest golf clubs, resorts and retailers in the world. For more information on Turtleson, please visit turtleson.com.

ABOUT TURTLESON

Since its founding in 2011, Turtleson has built a reputation for creating apparel that works across seasons and occasions without compromise. Turtleson’s approach centers on relaxed refinement: versatile, easy-to-wear pieces that deliver an effortlessly elevated look. Rather than chasing trends, Turtleson invests in improved construction and reliable sizing. The result is apparel that performs as promised and elevates the everyday, becoming the pieces customers reach for most.

 

Media Contact: Emily Scott, JDPR – emilys@jdpr.com

 

 

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