Innovation and Refinement define the Spring 2025 capsule
IMAGES: LINK
Bristol, Tenn. – Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today unveiled the Riviera Collection for Spring ’25. Designed to reimagine Turtleson’s classic designs with fresh colors, refined fits and the understated elegance of the French Riviera, each piece in the collection is crafted for individuals who appreciate polished style with a touch of adventure.
The Riviera Collection effectively blends timeless inspiration with contemporary innovation, ensuring that every piece meets the needs of the modern gentleman – on the golf course, in the office or on a weekend getaway. The key story, however, is a new refinement of Turtleson’s classic polo, which after extensive research is now built with a structured collar that holds its shape without collar stays or uncomfortable rigidity. The design also features a modernized placket for a cleaner look, and tailored sleeves for improved ease of movement. The result – the most comfortable, versatile, and sophisticated polo Turtleson has ever produced.
“The Riviera Collection is wonderful intersection of striking style and performance,” said Greg Oakley, co-founder and CEO of Turtleson. “The refined polos are the highlight but the sport shirts, quarter zips and layering items, as well as the new color palette, are equally exciting. We’re very proud of this collection and believe consumers will enjoy it just as much as we do.”
The standout colors in the Riviera Collection include Viola, a soft purple; Jam, a delicious strawberry red; Ciel, a soft warm blue; Admiral, a rich dark blue; Navy, a traditional blue and Bloom, a balanced pink. Each were selected to evoke the warmth of the French coast, while breathable, lightweight fabrics yield improved comfort and performance. In addition, an expanded collection of sports shirts and layering items feature classic plaids and seersucker designs, while new shorts and pants offer improved fits and fabric technology.
The Riviera Collection is currently in stock at specialty retailers and golf shops as well as online at turtleson.com.
For more than a decade, Turtleson has been intentionally crafting compelling men’s and women’s performance apparel, including polo shirts, wovens, layering pieces, sweaters, bottoms and outerwear. The Turtleson brand can be found at the finest golf clubs, resorts and retailers in the world. For more information on Turtleson, visit turtleson.com.
MEDIA CONTACT: Drew Dezen, JDPR, drewd@jdpr.com
ABOUT TURTLESON
Founded by Greg Oakley and Chet Sikorski in 2011, Turtleson is redefining boundaries by seamlessly blending luxury and performance into a cohesive and distinct product offering. Our approach blurs the lines between traditional categories, creating a brand that resonates with discerning customers who appreciate exceptional style and wearability. Turtleson was born of the idea that a clothing brand should be as interesting as the people who wear it. By carving out this distinct niche, we’re not just responding to the market—we’re shaping it.
