Exclusive Fabric Technologies Unveil Refined Performance for On-Course and Everyday Wear
BRISTOL, Tenn. – Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, unveiled its spring apparel line today. The collection focuses on multiple polo constructions in more than 100 color and pattern offerings to breathe life into your spring wardrobe.
“Our goal with the new spring line was to offer collections that can go wherever the day leads, and to offer them in fresh and appealing colors to fit any style,” said Greg Oakley, co-founder and CEO of Turtleson. “We combined innovative fabric technologies, thoughtful constructions and elevated details to deliver effortless yet polished styles, so you look and feel your best each time you wear it.”
The highlight of the collection, Turtleson’s iconic performance polo lineup, features multiple fabric technologies for added comfort and polish. Each performance polo features the exclusive Standwell Collar, developed by Turtleson’s design team to keep the collar crisp without the need for additional buttons or stays. As seen in the men’s August ($135) and the women’s Andrea ($115) polos, the bonded fabric Standwell Collar balances mobility with structure that will not wash or wear out. Turtleson’s performance polos are also intentionally crafted with full-dull yarn for a softer feel and more natural look, eliminating the sheen seen in many competitors’ performance apparel.
Turtleson’s new spring collection also features Diamond Knit polos with drirelease® technology, combining natural and synthetic yarns for four-times faster moisture wicking than standard performance knit polos with no chemicals or irritants. Diamond Knit options such as the men’s Hayden ($145) or women’s Juliana ($125) polos regulate body temperature by keeping the skin up to seven degrees Fahrenheit cooler, making them a superior choice for outdoor activities and warm spring days.
While all-natural fiber construction has regained popularity, it never left Turtleson’s collections. The new spring line also features 100 percent cotton polos for when performance fabrics feel too sporty. The Duncan Solid ($115), Duncan Stripe ($120) and Duncan Dot ($125) polos are made of all-natural cotton and come in multiple fresh colors, including a stunning Azalea pink just in time for the first major golf tournament of the year.
As always, each Turtleson polo features its signature 11-stitch button as a nod to the brand’s founding in 2011.
Turtleson’s spring collection is available now online at turtleson.com and in select retailers and pro shops around the world.
ABOUT TURTLESON
Since its founding in 2011, Turtleson has built a reputation for creating apparel that works across seasons and occasions without compromise. Turtleson’s approach centers on relaxed refinement: versatile, easy-to-wear pieces that deliver an effortlessly elevated look. Rather than chasing trends, Turtleson invests in improved construction and reliable sizing. The result is apparel that performs as promised and elevates the everyday, becoming the pieces customers reach for most.
Media Contact: Emily Scott, JDPR, emilys@jdpr.com
