Year-long program rewards participants throughout FedExCup Season
PONTE VEDRA BEACH, Florida and CLEVELAND, Ohio – The PGA TOUR and the Valspar brand announced today an increased commitment to its popular Caddie Appreciation Program, which rewards participating PGA TOUR caddies who wear branded Valspar hats throughout the FedExCup Season, based on a points system within each round of competition, among other perks.
Approximately 145 caddies took part this season in the Valspar Caddie Appreciation Program, with Derek Smith taking home Caddie of the Year honors and its accompanying prize. Smith caddies for PGA TOUR player Denny McCarthy, who recorded seven top-10 finishes in 2023, including a runner-up finish at the Memorial Tournament presented by Workday.
“We appreciate Valspar’s commitment and recognition toward PGA TOUR caddies, who play a crucial role in the success of each and every PGA TOUR player,” said Andy Levinson, PGA TOUR Senior Vice President, Tournament Administration. “We thank Valspar for their continued partnership and support of the Caddie Appreciation Program, highlighted through this significant jump in prize money, which no doubt lives up to Valspar’s colorful standard.”
As part of the Caddie Appreciation Program, which debuted on the PGA TOUR in 2015, Valspar also offers various additional perks throughout the season, including gift cards and caddie-exclusive appreciation events at several PGA TOUR tournaments. The initiatives are part of Valspar’s commitment to shining a colorful light on the important role caddies play for their players and the PGA TOUR.
“Valspar is proud to have been supporting PGA TOUR caddies since 2015, and we are thrilled to continue to invest in them as they grow their careers,” said Tom Liebhardt, Senior Vice President of Marketing, Consumer Brands Group, Sherwin-Williams/Valspar Brand. “PGA TOUR caddies and Valspar paint share in that both are made for more, on and off the course. They are performing at their best, week after week, to help their pros achieve the highest level of success. This partnership is Valspar’s way of ensuring that caddies get the recognition they deserve for their dedication to their craft.”
Participating caddies wear colorful Valspar-logoed headwear at tournaments throughout the season, with members earning 1 point per round toward their season-long total and 2 bonus points in both the third and fourth rounds if their player is within the top 20 and ties on the leaderboard. Double points are awarded across all four rounds of THE PLAYERS Championship, the FedExCup Playoffs and all four major championships.
All participating caddies earn rewards through the Caddie Appreciation Program, with additional earnings awarded to the top caddie at the end of each quarter. A season-long champion will be named at the end of the 2024 calendar year. Interested caddies can register for the Valspar Caddie Appreciation Program by contacting PGA TOUR Competitions.
Valspar has been the Official Paint Supplier of the PGA TOUR and PGA TOUR Champions since 2014, when it was named title sponsor of the Valspar Championship, contested at Innisbrook’s Copperhead Course in Palm Harbor, Florida.
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About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the world’s best players, hailing from 24 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 26 languages via 44 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.64 billion.
Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, Twitter (in English and Spanish), WeChat, Weibo, Toutiao, Douyin and LINE.
About Valspar
Valspar is a well-known, industry-leading paint and coatings brand established in 1806 and is a part of The Sherwin-Williams Company. With a commitment to helping consumers make their next project a success, we offer high-quality interior and exterior paints, durable stains, and precision brushes and rollers that make the work of painting well worth the effort. Valspar has been the title sponsor of the Valspar Championship and Official Marketing Partner of the PGA TOUR since 2014.
About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products to meet customers’ paint and coating needs. The company manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Purdy®, Krylon®, Minwax®, Thompson’s® Water Seal®, Cabot® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit Sherwin.com.
