Hanoi, Vietnam – In a move set to revolutionize Vietnam’s golfing landscape, T&T Golf, a subsidiary of T&T Group, has officially joined forces with 54, the global sports and entertainment group, to manage and operate the Văn Lang Empire T&T Golf Club, an iconic golfing destination poised to become a symbol of excellence on the world stage.
This strategic partnership sees 54, with its extensive footprint across APAC, EMEA, and North America, bringing its world-renowned expertise to Vietnam. The collaboration aims to enhance the customer experience and create a competitive edge for the Văn Lang Empire T&T Golf Club through innovative, sustainable solutions tailored to meet the highest international standards.
Jed Moore, Group CEO of 54, said: “Our presence in Vietnam reaffirms our long-term commitment to nurturing sports development in the country. We believe that by leveraging our comprehensive solutions, from operations to marketing, the Văn Lang Empire T&T Golf Club will soon be recognized as a beacon of excellence, drawing global attention to Vietnam’s burgeoning golf market.”
Văn Lang Empire T&T Golf Club is an integral part of the Tam Nong Legendary Urban Area, covering an expansive 168 hectares in Phu Tho. This premier 36-hole international golf course, “The Prime” and “The Legend”, designed by the legendary Greg Norman, artfully preserves the natural beauty of the indigenous forests and tea hills while weaving in the rich historical narratives of the Hung Kings’ homeland. Each hole tells a unique story, providing golfers with an immersive journey into the heart of Vietnam’s cultural heritage.
With its stunning landscapes and cultural landmarks like the Hung Temple Festival, and the haunting melodies of Phu Tho folk songs, the Văn Lang Empire T&T Golf Club is a one-of-a-kind destination. It seamlessly combines a world-class golfing challenge with a deeper exploration of Vietnam’s roots, offering international visitors an authentic connection to the country’s heritage.
The Văn Lang Empire T&T Golf Club offers more than just a game of golf; it presents an opportunity to experience Vietnam’s legendary past firsthand. The course’s meticulous design captures the spirit of the land, creating a golfing environment that is both serene and inspiring. It is a story that connects the global golfing community to the unique, untapped treasures of Vietnam.
The partnership marks a significant step in raising the service quality and operational standards of the golf club. By providing world-class golf course management and creating an environment that caters to professional golfers and high-end customers alike, 54 will help elevate the club’s status to that of a premier golfing destination. Both parties are committed to sustainable development, enhancing the brand value of the Văn Lang Empire T&T Golf Club, and positioning it prominently on the international golf map.
“We believe that with the strategic vision and strong commitment from both parties, this collaboration will yield outstanding results and open up new opportunities for both T&T Golf and 54. We also hope this will be a significant step towards the sustainable development of Vietnam’s sports and tourism industry,” said Do Vinh Quang, Vice Chairman of T&T Group.
Looking ahead, Do Vinh Quang revealed that T&T Group plans to invest in three more golf courses within the next five years, integrated into large-scale tourism and resort urban areas in popular domestic and international tourist destinations. These projects will be interconnected, attracting tourists to enjoy both golf and leisure activities.
(Photo Caption: The Văn Lang Empire T&T Golf Club. A one-of-a-kind destination that seamlessly combines a world-class golfing challenge with a deeper exploration of Vietnam’s roots, offering international visitors an authentic connection to the country’s heritage.)
Media Contact
For all media enquiries relating to 54:
Nick Nixon, Earned Media, Account Director
E: media@weare54.com
ABOUT 54
54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial), Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.
