Veteran private club executive brings more than 25 years of leadership experience to support VisionTroy’s industry relationships and continued growth.
PHOENIX – VisionTroy, an AI-powered operational platform designed for private clubs, has announced the appointment of Eric Slack, CCM, PGA, as Strategic Advisor, Club Development. With more than 25 years of experience in golf and hospitality, including General Manager and Director of Golf positions at Top 100 clubs, Slack brings an extensive understanding of private club operations and the relationships that drive the industry.
Throughout his career, Slack has worked closely with club leadership, staff and members, gaining firsthand experience with the operational demands that extend well beyond the golf course. From coordinating departments and managing financial responsibilities to balancing member expectations with the realities of staffing and daily operations, his background offers a valuable perspective as clubs increasingly evaluate new technologies and opportunities to improve efficiency.
In his strategic advisory role, Slack will lead VisionTroy’s club development efforts, working with general managers, owners and boards to identify opportunities where the platform can support existing operations. He will also help guide clubs through their initial implementation, working alongside management teams to determine departmental priorities and how the technology can be introduced in a way that complements established processes. Equally important, Slack will provide direct feedback from club operators to help inform VisionTroy’s continued product development.
“I’ve spent more than 25 years in this business, and some of the best people I’ve worked with spent their days buried in spreadsheets, invoices and paperwork instead of with members,” said Slack. “What drew me to VisionTroy is that it works like a personal assistant for the whole club. It handles the tedious administrative work that complex operations demand, preparing, reconciling, analyzing and reporting, and carries it across departments, while the club’s own staff stay in charge of every decision. Every GM I talk to is being asked to do more with the same team. VisionTroy gives them that time back, and it goes straight to the members.”
As the golf and country club industry continues to explore the practical applications of artificial intelligence, much of the conversation has centered on the technology itself. VisionTroy’s approach focuses instead on the operational challenges club professionals encounter every day, particularly the administrative responsibilities that often require coordination between departments. By addressing processes such as inventory management, supplier invoices, event coordination and reporting, the platform is designed to reduce repetitive tasks and improve access to information while preserving the judgment and personal service that remain essential to the club experience.
“Eric has sat in the GM’s chair, and that changes every conversation we have with a club,” said Dev Soor, Founder and CEO of VisionTroy. “GMs trust him because he understands their day: the event that runs late, the inventory count due on the 3rd, the board report that takes a weekend to build. He makes sure everything we build starts with how a club really runs, not how software thinks it should. As more clubs join us heading into 2027, Eric’s experience helps each one see real value from the first month.”
Slack will also represent VisionTroy through industry relationships and professional events. His involvement comes as the company continues to expand its presence in the golf and country club industry, supported by its designation as the Official AI Workflow Partner of the PGA Magazine General Manager Platform and its strategic communications partnership with Meredith Otero, Founder of MET Marketing & Media.
For VisionTroy, Slack’s involvement reinforces the importance of bringing experienced industry professionals into conversations about the future of club operations. As technology continues to evolve, the company’s focus remains on developing practical solutions that reflect how clubs actually function, with input from the people who understand those operations firsthand.
About VisionTroy
VisionTroy is an AI-powered operational platform developed specifically for private clubs. Its technology is designed to help management teams streamline administrative workflows, improve operational visibility and coordinate responsibilities across departments, including food and beverage, inventory, supplier invoices, events and reporting. VisionTroy is the Official AI Workflow Partner of the PGA Magazine General Manager Platform.
For more information, visit www.visiontroy.com.
Media Contact
Meredith Otero
Founder, MET Marketing & Media
meredith@metmarketingllc.com
www.metmarketingllc.com
