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VisitScotland to lead a delegation of 19 businesses at the 2025 PGA Show in Orlando, Florida.
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The Scotland Pavilion at Booth 3773 will serve as a hub for attendees to learn more about the country’s rich golfing tradition and explore opportunities for collaboration.
VisitScotland, the national tourism organisation for Scotland, will lead a delegation of partners from across the country’s golf industry at this year’s PGA Show in Orlando, reinforcing Scotland’s position as the home of golf.
Following another successful summer of golf in 2024 that saw Scotland host five major championships, including The 152nd Open, The AIG Women’s Open and Senior Open presented by Rolex, 19 businesses are ready to showcase all they have to offer to the global golf industry at this year’s show.
From world-renowned golf courses, luxury accommodation, golf tour operators and unforgettable experiences, the businesses attending include:
- Bonnie Wee Golf
- Cabot Highlands
- Executive Golf & Leisure
- Fairmont St Andrews
- Glenmuir & Sunderland of Scotland
- Kilmarnock (Barassie) Golf Club
- Kingsmills Hotel
- Links Golf St Andrews
- Luxe Scot
- Marine & Lawn Hotels & Resorts
- MTC Golf and MacKenzie Smith Fine Art
- Nairn Golf Club
- North Berwick Golf Club
- Panmure Golf Club
- PerryGolf
- Royal Dornoch
- Scottish Golf Tourism Week
- University of St Andrews – Accommodation Conference and Events
- Woodside Luxury Lodges
Their collective presence at the PGA Show underscores Scotland’s commitment to offering an exceptional golf tourism experiences that reflects the country’s reputation as the home of golf.
Boasting a wide range of courses to suit all abilities, Scotland is the top of the wish list for many golfers across the world. From tree-lined courses surrounded by picturesque countryside to links course overlooking Scotland’s stunning coastline, there are more than 550 courses across the country to choose from. Beyond the fairways and greens, the opportunities are endless with the country’s world-famous hospitality and rich culture and heritage offering a unique experience for all.
Scotland and its regions are consistently recognised with global awards from travel guides, including Lonely Planet, National Geographic and Conde Nast Traveller, and together with the ease of global connectivity, now is the time to come and explore all the country has to offer.
As the largest gathering of golf industry professionals, the PGA Show is the ideal platform to showcase Scotland’s unparalleled golfing heritage, innovations, and tourism offerings while forging new business connections with an audience of industry professionals from around the world.
With golf tourism contributing significantly to the country’s economy — attracting thousands of visitors annually and generating millions in revenue — Scotland’s attendance at the PGA Show underscores its commitment to fostering international partnerships and inspiring golfers worldwide to experience the birthplace of the game.
The Scotland Pavilion at the PGA Show will serve as a hub for attendees to learn more about the country’s rich golfing traditions and explore opportunities for collaboration. Industry professionals are invited to meet with the Scottish delegation at Booth 3773 during the event.
Notes to Editors:
Media are invited to stop by Booth 3773 on Thursday (23 January) between 4.30pm – 5.30pm to speak to stand partners over a drink while enjoying some Scottish music. For more information on each business, please visit our Event Directory listing and download our brochure VisitScotland – Exhibitor Details
For media enquiries, interviews, or to arrange a meeting with Scotland’s representatives at the PGA Show, please contact:
Amy Wright
PR & Media Manager
E: amy.wright@visitscotland.com
T: +44 7966 002009
