ORLANDO, Florida – Volvik USA, Inc. (Volvik.com), a rapidly-growing, premium high-performance golf ball company, has announced a new partnership with Tee Box Strategy as its marketing agency of record. Tee Box Strategy will drive all of Volvik’s marketing programs and is led by Brandon Sowell, an accomplished industry executive who has delivered growth results with brands across multiple equipment categories, including golf balls, shafts and grips.
“We are thrilled to form this new partnership with Brandon’s team in leading our brand growth, said Pete Kinney, PGA, president of Volvik USA. “His industry track record and leadership are second to none and will be a great fit as we invest in showcasing Volvik’s unique technology and product portfolio.”
Volvik’s prior presence in the US was a collaborative joint-venture partnership. However, the brand now has established new direct company operations to reinvigorate and invest in the brand to drive growth.
“Volvik is the pioneer for combining high performance golf balls with style and fun energy,” Sowell said. “With patented technology, a freshly built state of the art manufacturing operation, a new leadership team and organizational culture that matches the high performance and style of the product line, we are well positioned to make a big splash in 2024 and beyond.”
With over 40 years of golf ball production, Volvik has led the way with unparalleled innovation. Volvik is dedicated to the production of specialized 3- and 4-piece multi-layer high performance golf balls for players of every skill set, featuring 58 worldwide patents. Volvik’s patented SF matte coating has led to the development of Vivid, the world’s first matte finish golf ball. Volvik continues to expand its product line and is proud to have had its XT Soft urethane golf ball receive a Silver medal on Golf Digest’s 2023 Hot List. Volvik’s product line portfolio includes multi-layer urethane and ionomer cover products in glossy and matte finishes. Players using Volvik golf balls have earned millions of dollars in prize money with multiple victories.
For information, see volvik.com.
Sally J. Sportsman