Contact: pressroom@vortexgolf.com
BARNEVELD, Wis. – Vortex® Golf is proud to welcome The Lads, one of golf’s most compelling new voices on YouTube. Known for their ability to balance high-level play with an authentic, entertaining approach to the game, The Lads represent a modern take on what it means to have serious fun playing golf.
“The Lads are such a perfect fit for Vortex® Golf,” said Sawyer Briel, Vortex® Brand Manager. “We make a heck of a great rangefinder, but we also know that what makes this game so great is having fun and giving the viewer something they can take with them to improve their game. The Lads do this as well as anyone, and we couldn’t be more excited.”
MEET THE LADS.
Started by major-winner Jason Day in 2025, The Lads team includes Ryan Ruffels, Luke Reardon, Jed Coughlin III, Dash Day, and Marika Batabasaga. With over 200,000 subscribers on YouTube, and guest appearances with many of the biggest names in golf, The Lads bring high-level golf and high-level banter to every game.
Be sure to follow The Lads on YouTube and Instagram. To see more from Vortex® Golf, go to VortexGolf.com and follow Vortex® Golf on Instagram, Facebook, YouTube, and X.
About Vortex® Golf: Vortex® Golf delivers an unmatched commitment to service and quality, one thoughtful interaction at a time. A constant focus on accuracy and features you need keeps you in the game, no matter the stakes. Vortex® Golf: Accuracy you can bet on.




