(Southlake, TX & Anaheim, CA) — Vybwear, a coastal performance wear brand inspired by Jamaica’s culture and coastline, has partnered with RepSpark, a leading provider of digital solutions for B2B wholesale e-commerce.
Through this partnership, Vybwear will expand its reach into golf shops, resorts, country clubs, and specialty retailers across the U.S. RepSpark’s platform will also streamline the brand’s online ordering process, to make it easier for retailers to access Vybwear’s collection of lightweight, sun-protective apparel.
“We chose RepSpark for the global relationships they have built with buyers and their authentic care for sales representatives, making the process simple and allowing us to focus on the relationship side of our accounts,” said Fielder Summy, Co-Founder of Vybwear.
Elegant Performance Apparel inspired by the Caribbean
Vybwear is a family-owned brand that draws inspiration from Jamaica’s culture and coastal terrain.
The brand’s motto,“Visualize Your Best,” guides Vybwear’s message that encourages individuals to pursue excellence whether they’re closing deals, sinking putts, or taking on everyday challenges with gratitude.
The brand’s apparel combines timeless coastal style with advanced performance features that include lightweight polos, premium outerwear, and accessories with UPF protection, moisture-wicking, and temperature-regulating fabrics.
Why RepSpark?
Vybwear selected RepSpark for its proven track record in scaling wholesale growth across golf, resort, and specialty markets. With this partnership, Vybwear gains:
- Real-time inventory visibility
- Customizable product assortments
- Simplified wholesale ordering processes
- Advanced sales analytics and reporting
- Direct access to green grass golf shops, resorts, and specialty retailers
“Vybwear brings a fresh energy to the wholesale market by blending Caribbean-inspired style with performance-driven apparel that today’s resort and golf retailers are looking for,” said Meghann Butcher, CEO of RepSpark. “We’re excited to help Vybwear scale its reach through our platform, making it easy for buyers to discover their collection and share that coastal confidence with customers everywhere.”
To request access and shop Vybwear for your store, click here.
About Vybwear
Scott Summy, an environmental attorney and global water protection expert, completed his villa “Aqua Bay” in Jamaica’s Tryall community in 2017. He created a logo that represented his life’s work, “the Vybman.” When COVID caused past sponsors to drop out of the prestigious Jamaica Open in 2020, Scott stepped in, and what happened next was unexpected. As part of the sponsorship, Scott and his family created tee gifts and polos featuring the villa’s logo, the Vybman. After four years of golfers asking “where can I buy these branded shirts?”, Scott and his family launched Vybwear. Drawing inspiration from Jamaica’s culture and coastal terrain, our lightweight, sun-protective fabrics are engineered for comfort as well as performance.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. RepSpark was founded in 2007 and is headquartered in Anaheim, CA. To join the RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
Contact
Eric Gandarilla
Content Marketing Manager
eric.gandarilla@repspark.com
www.repspark.com
