ROCKPORT, TX… Edison Golf Company, maker of the revolutionary Edison Forged Wedges, is pleased to announce the publication of Plugged In Golf’s recent in-depth discussion about “What is a wedge?” with wedge expert, Terry Koehler, founder of Edison Golf.
“Unlike drivers, fairways and hybrids, the wide variety of “wedges” on the market today can be rather confusing,” said Koehler. “Last week, Matt Saturnus of PluggedInGolf.com engaged me in a conversation to explore just how we might put a definition on the word, ‘wedge’.”
During the conversation, Saternus suggests several definitions of a wedge, each of which Koehler explains why this or that criteria alone do not completely define a wedge.
“What I’ve been pursuing for over thirty years is to cast aside pre-conceived notions of what a “wedge” is, start with a clean slate and design a range of high-lofted scoring clubs that combine versatility to a variety of turf conditions and consistency of impact dynamics across a wider area of the face than can be achieved with any of these three approaches to “wedges”,” commented Koehler. “Maybe it’s time to create a new word . . . like we did with “hybrids”?”
Koehler, who also writes a popular weekly blog as The Wedge Guy on GolfWRX.com, has spent more than 40 years designing golf clubs. His work in wedges dates to 1990 with his patented sole design, which incorporated two distinct bounce angles in the sole of each wedge to deliver versatility for any lie and swing path. Shortly thereafter, he pioneered raising the CG (center of mass) of wedges with Reid Lockhart®, and his EIDOLON® wedges of the early 2000s were the first to introduce CNC-milled grooves in mainstream wedges. Koehler’s wedge design breakthroughs were further advanced with his progressive weighting technology in the SCOR™ wedges of 2011-2014 and the Ben Hogan® TK wedges of 2015-2017.
Koehler’s latest design, the EDISON 2.0 wedges, represent a quantum leap in wedge design, as they are the only wedges on the market specifically designed around a multi-year study of the way recreational golfers hit their wedges, as opposed to being designed for the extraordinary skills of elite tour players. They have the most efficient distribution of clubhead mass in the category to deliver better distance consistency, more forgiveness and improved spin.
Introduced in 2020, the original Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. In the EDISON 2.0 line of wedges for 2023, an additional 14-17 grams have been positioned even higher in the clubhead, achieved by creation of a multi-level back design that optimizes smash factor across the face. This repositioning also creates a fresh and distinctive visual appeal to the product.
The technologies found only in the EDISON 2.0 wedges further separate and distance Koehler’s work from all other wedge brands.
For more information about EDISON 2.0 wedges, please visit EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for development of the Edison Forged wedges. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic and live golfer testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
For Media Information, Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@gmail.com
