(DELRAY BEACH, Fla.) – The winner of the PGA TOUR World Wide Technology Championship at Mayakoba sported Whiskers premium, golf-specific shoelaces during his four-shot victory yesterday.
Dressing up white shoes with Whiskers red-white ticked laces and alternating rounds wearing black shoes with Whiskers red-black-white braided laces, he added a touch of splash to his wardrobe that aligned with University of Georgia colors.
In addition, the runner-up and third-place finisher at the World Wide Technology Championship wore Whiskers laces.
The victory was the second consecutive for Whiskers. Last weekend’s PGA TOUR Bermuda Championship winner wore Whiskers green-white ticked laces as a tip of the cap to his Irish heritage.
On any given tournament week, more than 75 PGA, LPGA and Korn Ferry players and caddies sport Whiskers laces. The extensive list of Whiskers devotees comprises major winners, Ryder Cup players and superstars of all ages. More than 12,500 Tour rounds have been played in Whiskers laces in 2022, including winners and a host of Top 10 finishers. Whiskers is also gaining traction on the LPGA TOUR.
Players match Whiskers laces’ colors and patterns to their shirts, hats, belts and shoes. Re-lacing golf shoes often takes less than three minutes and Whiskers’ Tour representative is on-site at tournaments to seamlessly assist. Whiskers’ Made-in-the-U.S.A. products are fit for classic shoes like FootJoy and athletic styles from adidas, ECCO, Nike and other brands.
Tour events promote weekend “pink-outs” and “blue-yellow-outs” where players and caddies wear those Whiskers’ colors during rounds to benefit breast cancer awareness and Ukraine humanitarian relief charities. PGA, LPGA and Korn Ferry players and caddies will sport Whiskers’ camo laces as a tip of the cap to our military for Veteran’s Day on November 11.
“Tour players’ love for Whiskers laces is rubbing off on the rest of the golf community,” says Kyle Groth, CEO of Whiskers. “There is a bona fide Whiskers movement of color pops taking place as people are promoting self-expression in subtle yet meaningful ways.”
Mirroring Tour players is a movement of amateur golfers who purchase their Whiskers laces online and in pro shops, and receive them as unique golf tournament and outing gifts.
Whiskers boasts more than 70 colors and patterns, including relatively new turquoise, mint green, Vegas gold, guava and lavender, as well as neon laces in blue, green, orange, pink and yellow hues. They join popular solid laces in navy, Carolina blue, pink and red. Navy-light blue, orange-white, berry-black, green-blue and purple-pink are top-selling patterns.
In addition to golf laces, Whiskers designs and manufactures laces specifically for dress and casual shoes, sneakers and boots. They coordinate in style and color with trendy footwear and apparel brands, are crafted with ultra-durable poly-nylon tech weave and high-grade aglets, and come in multiple styles, shapes and lengths.
Whiskers is re-imagining a category that’s been long overlooked for decades yet is now an essential part of premium wardrobes. Personalizing and dressing up shoes in fashionable and fun ways mirrors today’s “individualism” frenzy.
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. The company, led by serial entrepreneurs and veterans of Nike and Crocs, is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting status quo ordinary shoelaces at regular shops, drug stores, supermarkets and in new shoes, Whiskers boasts more than 70 colors and patterns for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. Retailers and online shoppers find Whiskers’ upscale, eye-catching packaging of colorful laces on sustainable, wooden spools extremely attractive. At $15 for one pair, $40 for a set of three and $60 for a set of five, Whiskers is affordable luxury. The company also manufactures socks in colors and designs matching the laces.