(DELRAY BEACH, Fla.) – To honor America’s military men and women, Whiskers has unveiled its Veteran’s Day Collection of men’s and women’s golf-specific laces in solid and pattern designs.
Feature styles and colors include camo, red-white-blue and yellow, the latter signifying remembrance of troops who are prisoners of war, missing in action and far away from home. The laces are available in single pairs ($15), three packs ($40) and five packs ($60).
Available in 33-inch round and 45- to 72-inch flat lengths, the golf laces seamlessly fit into FootJoy, adidas, Nike, Puma, ECCO and other leading footwear brands.
“We are in awe of and salute, on November 11 and every day, our active and retired Service members who preserve our nation’s interests,” says Kyle Groth, CEO of Whiskers. “Emphasizing the patriotism of our company, Whiskers laces are made in the U.S.A.”
Sharing in Whiskers patriotic principles, PGA TOUR players and caddies are encouraged to wear Whiskers’ camo laces at tournaments leading up to and including the Cadence Bank Houston Open played on Veteran’s Day. LPGA TOUR players and caddies are expected to don camo and laces at the Pelican Women’s Champion, November 10-13. On any given week, up to 70 Tour participants sport Whiskers laces.
The Veteran’s Day Collection follows Whiskers’ Americana Collection celebrating July 4th. The company’s altruistic ways include pink laces to raise funds for Breast Cancer Awareness Month (October) and its Stand With Ukraine program whereby, early this year, sales of yellow and blue laces benefitted Save the Children Ukraine and the Ukraine Crisis Relief Fund.
Whiskers boasts more than 70 colors and patterns, including relatively new turquoise, mint green, Vegas gold, guava and lavender, as well as neon laces in blue, green, orange, pink and yellow hues. They join popular solid laces in navy, Carolina blue, pink and red. Navy-light blue, orange-white, berry-black, green-blue and purple-pink are top-selling patterns.
In addition to golf laces, Whiskers designs and manufactures laces specifically for dress and casual shoes, sneakers and boots. They coordinate in style and color with trendy footwear and apparel brands, are crafted with ultra-durable poly-nylon tech weave and high-grade aglets, and come in multiple styles, shapes and lengths.
Whiskers is re-imagining a category that’s been long overlooked for decades yet is now an essential part of premium wardrobes. Personalizing and dressing up shoes in fashionable and fun ways mirrors today’s “individualism” frenzy.
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. The company, led by serial entrepreneurs and veterans of Nike and Crocs, is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting status quo ordinary shoelaces at regular shops, drug stores, supermarkets and in new shoes, Whiskers boasts more than 50 colors and patterns for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. Retailers and online shoppers find Whiskers’ upscale, eye-catching packaging of colorful laces on sustainable, wooden spools extremely attractive. At $15 for one pair, $40 for a set of three and $60 for a set of five, Whiskers is affordable luxury. The company also manufactures socks in colors and designs matching the laces.