How to Use Social Media to Build a Successful Golf Business
The 2021 WIGI-pedia Speakers Series presented by Women in the Golf Industry (WIGI) will feature a panel of three business professionals who are also golf media experts: Holly Geoghegan, President of Golf Marketing Services, Christina Ricci, Founder of Christina Ricci Golf and More Par Camps and Christina Thompson Founder of Golf4Her.com.
This session will be moderated by WIGI President Kay McMahon, PGA/LPGA. In addition to Q&A, each panelist will share their expertise in the areas of marketing, media (traditional as well as social media), all essential components in building a successful business especially in today’s environment.
The WIGI-pedia Zoom event is set for Thurs. Aug. 19 at 4-5 PM (EDT). WIGI Members must log-in to register and guests are also welcomed to attend: https://www.womeninthegolfindustry.com/event-4204562.
WIGI membership includes the registration fee to the event. A guest registration fee of $5 for non-members will be donated to a girl’s golf charity.
Below, are brief bios about the three talented Subject Matter Experts (SME) serving as panelists:
Holly Geoghegan has been president of Golf Marketing Services (GMS) https://www.golfmarketinginc.com/team-gms since 1996. She is an author as well as the host and producer of the award-winning Golf Insiders Radio Show and podcast since 2008, interviewing numerous golf industry leaders and engaging guests, https://www.golfmarketinginc.com/golf-insiders-eclub. Geoghegan has often been recognized as a game changer within the golf industry and has built a diverse client base. She has a successful track record of launching start-ups and turning them into market leaders.
Christina Ricci is an author and founder of Christina Ricci Golf and More Par Camps. https://www.morepars.com/. A PGA and LPGA Member she is also a Titleist Performance Institute (TPI) Fitness and Performance Coach both in-person and online. Her client base includes adult golfers of all skill levels. Ricci is well known for her sell-out series of More Par Camps https://www.christinariccigolf.com/ which are held throughout the country at top golf clubs and resorts. She has a loyal social media following with her popular Tip of the Week featured regularly on More Pars YouTube channel: https://www.youtube.com/c/morepars.
Christina Thompson is founder of Golf4Her.com, a popular online boutique selling women’s golf apparel and accessories which she launched in 2010. Believing “golf isn’t simply a game—it’s a lifestyle,” Thompson sells products from top designers and luxury brands and has created a strong online social media presence. She is also co-host of the popular On The Tee with Anita Marks, an engaging golf radio show airing weekly on ESPN 98.7-New York.
WIGI-pedia is WIGI’s “go-to” educational series which highlights Subject Matter Experts (SME’s) from various segments of the golf industry.
According to WIGI President Kay McMahon, the WIGI-pedia sessions are designed to enlighten, engage, and inform WIGI members and guests.
Recent speakers included golf course architect and past ASGCA President, Jan Bel Jan, and Shirley Spork, LPGA founder.
Women in the Golf Industry (WIGI) is an organization comprised of women whose careers span all aspects of the golf industry. The organization’s mission is to create strong bonds and powerful connections for WIGI members. To join or learn more about Women in the Golf Industry, visit https://www.womeninthegolfindustry.com/.
