Lake Oswego, OR: WILLIAMS ATHLETIC CLUB, the high-fashion luxury lifestyle brand, has entered the fashion industry with a Country Club lifestyle line that has quickly gained the attention of both high-end clubs and discerning women golfers. Following a successful launch to the golf industry at the PGA Show in Orlando, Florida, WILLIAMS ATHLETIC CLUB has committed to participating in the Southeast / Caribbean Rep. Show in Jupiter, Florida from April 15-17. WILLIAMS ATHLETIC CLUB VP of Sales, Wayne Webster will be on-site to share the line with merchandisers and buyers. Appointments are encouraged by emailing Wayne directly at wayne@williamsathleticclub.com.
Feedback has been swift and overwhelmingly positive with women embracing the luxurious materials, well-crafted pieces, and a style that is both sophisticated as well as high performing. “The pieces are current and stylish, yet timeless, and are great for both on and off the course” said Nancy Freitag, Buyer, Robert Trent Jones GC. “The quality is top- notch and I’m super excited to introduce WILLIAMS ATHLETIC CLUB pieces in the professional shop” while Bailee Chamblee of Golf Channel commented “They focus on heritage over hype, offering beautiful, sophisticated pieces, exceptionally well-made, for the styles and lifestyles of the game”.
Founder and designer, Susi Proudman, has deep roots in the fashion space with over 30 years of global experience with leading iconic brands including Lululemon, Nike, and Aritzia in areas ranging from merchandising and product creation to sustainable innovation. Proudman created WILLIAMS ATHLETIC CLUB in effort to redefine performance apparel by blending high style with functionality and crafting quality products that surprise and delight everyone from the true athlete to the socially active.
Available in select Golf Shops around the country, the direct-to-consumer website went live earlier this month and brand loyalists can follow on Instagram and TikTok for inspiration and styling tips @williamsathleticclub.
About WILLIAMS ATHLETIC CLUB:
Williams Athletic Club prides itself on creating sportswear for women without compromising form for function. Born out of a belief that the right clothes and the perfect fit can encourage a bigger sense of confidence and an even better game, luxury materials and quality craft are pivotal in creating thoughtful pieces women actually want to wear on and off the course. The team’s expertise comes from years of experience in the fashion industry as well as personal family ties to the world of golf.
Media Contact:
Alyson Ramsey Johnson
Gilly Group
973.886.7884
alyson@gillygroup.com
