Zero Restriction Celebrates 30 Years of Pioneering Performance Golf Apparel
2021 marks Zero Restriction’s (“ZR”) 30th year as the leader in performance golf apparel (watch the video). Expanding into the active lifestyle space with both its men’s and women’s product lines, ZR is continuing a steady march into new product categories to outfit their customers for all of life’s endeavors.
In 1991, Zero Restriction was founded in a rural Pennsylvanian barn by an individual who worked in the ski industry and was frustrated with the performance level of waterproof outerwear available to golfers. Using materials only previously available to the outdoor industry, he created the first “Guaranteed Waterproof for Life” rain gear that allowed you swing a golf club without restriction.
Immediately regarded as a competitive advantage, players up and down the professional circuit took notice. Zero Restriction became ubiquitous on tour, marked by iconic moments like the 1999 U.S. Open when Payne Stewart famously cut the sleeves off his ZR rainwear, unintentionally inventing the half-sleeve category on his way to victory.
The tradition of being chosen by the world’s best players in the game’s biggest competitions has continued over the decades. Since 2015, ZR has been the Official Outwear Sponsor for Team USA at the Solheim Cup. In 2019, Captain Tiger Woods selected ZR to be the Preferred Outerwear Provider at the Presidents Cup at Royal Melbourne.
The brand which was born with the aim of offering golfers freedom of motion in inclement conditions has evolved to one that provides innovative performance apparel for any athletic pursuit in any climate. From fully seam sealed waterproof jackets to base layer fabrications, ZR has a solution.
Since inception, it has been the partnerships with our wholesale partners at thousands of golf & resort facilities around the world who have championed the brand. Through their appreciation for the brand’s quality product, millions of their guests and members have experienced Zero Restriction. It is these partnerships that have driven ZR’s success over the last 30 years and will provide inspiration to our design, production and customer service teams for years to come.
Today, Zero Restriction’s product design is led by EVP and Creative Director, Billy Draddy, who said of the brand:
“Zero Restriction has continued to push the boundaries of technology and material with a level of thoughtfulness unparalleled in the sport. While the technology and fabrication methods have evolved significantly, the goal ZR sets out to achieve has remained unchanged: to pioneer apparel that allows for uninhibited athletic movement that keeps you comfortable and performing at your peak. We really look at performance apparel as equipment and as such consider ZR the 15th club in your bag.” – Billy Draddy
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