CANTON, MA — October 24, 2005 — At The Turn LLC announced today "FAIRWAY FRANKS," a program to fund ALS (Amyotrophic Lateral Sclerosis) research. Paul Seery, co-founder of At The Turn LLC, and partners Paul Szep and Richard Peters acquired the registered trademark FAIRWAY FRANKS to be applied to the 200-300 million hot dogs sold annually at golf courses, nationwide, in an effort to fund ALS research.
Golf course owners and managers presently serving generic hot dogs will now have the opportunity to identify their product as FAIRWAY FRANKS by serving them on stylized hot dog trays imprinted with the character of Fairway Frank and the statement "FAIRWAY FRANKS Funding ALS Research." A generous portion from the purchase of these "special" trays will go toward finding the cause and cure for ALS. That portion will be identified as coming from the golf courses participating in the program.
The trademark and application idea came about in 2003 after watching Tom Watson and his caddie for thirty years, Bruce Edwards, as they marched down the fairways at Olympia Fields. From the galleries could be heard "Bruce, Bruce, Bruce" for the man, who was not only carrying the bag for Watson for the last time, but the fatal disease ALS, as well. It seemed as though the world of golf was sending the message "we will help" as word of a similar fight was being waged by PGA Tour player, Jeff Julian, with his family back home in Vermont.
After viewing the program "Courage on The Fairways," produced and aired on The Golf Channel, revealed the courage of these two men and the struggles of the families who loved them, we were convinced golfers could make a difference. Both men died in 2004, barely three months apart.
Shortly after word of the "FAIRWAY FRANKS" concept began to circulate, support arrived from Jim Remy, National Secretary of The PGA of America, and G. M. and Director of Golf at Okemo Valley Golf Club, Ludlow, VT. "I have a personal interest in it," Remy said. "I lost my brother-in-law to ALS. I lost my good friend Jeff Julian to ALS, and now, another good friend, Jeff Hadley (pro at Green Mountain National in Vermont) has ALS, as well." We are proud to announce that Okemo Valley Golf Club located in Ludlow, VT is the first golf course in the country to order "FAIRWAY FRANKS" hot dog trays.
Golfers will make the difference.
President, co-founder, At The Turn, LLC
Phone: (781) 828-4453