VCT's MemberReach Solution Grows in Popularity

Middletown, Ohio, – Brown’s Run Country Club, located in Middletown, Ohio selects Vertical Communication Technologies (VCT) and its MemberReachâ?¢ solution to propel member acquisition and relationship management initiatives.
"MemberReach has set the standard for Effective and Efficient member acquisition," said Amanda Price, Membership and Marketing Director for Brown’s Run. "The system keeps your sales team involved and communication open at every level of the process."
Continued Price, "MemberReach provides an organized approach to maintaining member and prospect information that enables your staff to provide each member with a very personalized experience – every time. I recommend MemberReach, and consider it a vital organ in the health of our membership!"
VCT is both the pioneer and leading provider of sales and marketing opportunity management solutions to the golf industry. MemberReachâ?¢, the company’s flagship membership marketing solution, empowers clubs and other member-based organizations within the club industry to more effectively and efficiently manage larger and more visible prospective member pipelines.
Since 1999, VCT has helped clubs and other industry organizations nationwide implement solutions to drive increased sales and marketing effectiveness, and improve member relationships.
"Membership marketing solutions that empower clubs to manage acquisition the same way we vendors manage our own sales opportunities represent the next stage in the club industry’s transition from reactive to proactive – and from a purely retention-focused strategy to one that takes into account the acquisition of new members," said Stephen Ready, President & CEO of VCT. "We are very excited to be driving this transition forward with sophisticated, cost-effective and results-oriented membership development solutions that continue to grow in popularity."
VCT’s line of opportunity management solutions include: