Industry Report Indicates Idea a2 Irons Outsold All Other Brands in February
PLANO, TEXAS, April 4, 2006 – Adams Golf (OTCBB:ADGO) proudly announces that the Idea a2/a2OS Irons were the best-selling iron set in the U.S. at Off Course Golf Specialty retailers in February ’06, according to the latest market share results from Golf Datatech, LLC. This is the second consecutive month that the Idea brand has led this category.
"The success of the Idea a2/a2OS irons is something we are very proud of," Chip Brewer, Adams Golf CEO stated. "We have received very positive feedback from our retail partners about the sell-through of the Idea a2/a2OS irons and it’s evident that more weekend golfers and tour pros are choosing to play our products over our competitors. It’s with great pride when we see tour pros like Morris Hatalsky and Jerry Pate win on the Champions Tour this year with Adams Golf clubs, and then seeing this latest report that indicates more consumers prefer Adams Idea a2/a2OS irons is very gratifying as well."
Golf Datatech, LLC, is the golf industry’s only provider of retail market research reports that track the market share, price points, inventory and distribution of golf products.
Developing high-performance and technologically innovative golf products is the cornerstone of Adams Golf. From the initial design, through manufacturing and servicing, Adams Golf is committed to helping golfers of all abilities enjoy the game of golf. For more information visit www.adamsgolf.com.
This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. The statements include, but are not limited to statements regarding our ability to continue manufacturing products that are commercially acceptable to consumers and statements using terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "seek" or "believe". Such statements reflect the current view of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions related to certain factors including, without limitation, the following: the risk that the hybrid iron market may decline or that we may be unable to strengthen or maintain our position in this market, product development difficulties; product approval and conformity to governing body regulations; assembly difficulties; competing product introductions; patent infringement risks; uncertainty of the ability to protect intellectual property rights; market demand and acceptance of products; the impact of changing economic conditions; the success of our marketing strategy; our dependence on a limited number of customers; business conditions in the golf industry; reliance on third parties, including suppliers; raw materials shortages; the actions of competitors, including pricing, advertising and product development risks concerning future technology; the management of sales channels and re-distribution; and one-time events and other factors detailed under "Risk Factors" in our 10-K’s, 10-Q’s and other Securities and Exchange Commission filings. These filing can be obtained by contacting Adams Golf Investor Relations.
Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Based upon changing conditions, should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may vary materially from those described herein. Except as required by federal securities laws, Adams Golf undertakes no obligation to publicly update or revise any written or oral forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this press release. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the applicable cautionary statements.
Contact:
Mary Beth Lacy
(760) 202-1181
Jeff Wood
(800) 622-0609
