Engineered to Promote Great Feel, Workability and "Constant Distance" from Shot to Shot
CARLSBAD, Calif. (September 15, 2007) – Taylor Made Golf Company Inc. has introduced a new tour-caliber player’s iron, the r7® TP, a club targeted at tour pros and low handicappers. With its compact head, thin topline and thin sole, the r7 TP iron is designed to promote blade-like feel and workability along with "constant distance," meaning the same, consistent yardage from shot to shot to shot – even on mis-hits.
The r7 TP iron also features a large cavity for an iron of this type, the design of which promotes a higher MOI for a surprising degree of forgiveness. The r7 TP iron also features TaylorMade’s next-generation Inverted Cone Technology, in the form of the oval-shaped "cone" in the cavity, which increases the size of the COR zone. The result is consistent ball speed and distance on hits away from the sweetspot. The r7 TP iron’s excellent stability and forgiveness, in conjunction with the positive affect of the Inverted Cone, together promote the r7 TP iron’s ability to deliver extraordinary distance consistency from shot to shot — constant distance.
The r7 TP iron’s great feel and sound arise from TaylorMade’s new shock-absorption web, which is positioned in the cavity. The web, made of a thin layer of soft aluminum that reaches out to each corner of the clubhead, is bonded to the cavity with 3M® VHBâ?¢ Tape. VHB Tape is a double-sided, closed cell acrylic foam tape with viscoelastic properties that absorb shock and soften sound. The combination of the web and the tape, plus the precise manner in which the web is shaped and positioned, delivers tour-caliber feel.
Additional performance features include minimal offset, a slightly flatter lie angle and a tour-configured sole. The minimal offset and a flatter lie angle together give players with tour-caliber hand action what they need to work the ball and play "shots." The higher CG, which is made possible by the shallow cavity, promotes a controllable, tour-type trajectory. The tour-configured sole was developed by the team that mans the TaylorMade Tour Trailer week in and week out on the PGA Tour®, and incorporates a specially ground leading edge and softened trailing edge that discourage digging and instead glides smoothly through and clear of the turf.
The r7 TP iron comes equipped with the tour-proven True Temper® Dynamic Gold steel shaft in R3, S3 and X1; and the tour-proven Tour Velvet® grip with TaylorMade logo, which delivers an unparalleled combination of traction, comfort and feel.
Bottom line, the r7 TP iron is a terrific "player’s" cavityback iron which combines the proven shaping and beauty that TaylorMade has become famous for in previous winners like the racâ?¢ irons, including the rac MB, rac TP and rac MB TP irons, with advanced performance technologies like the Inverted Cone Technology and our new shock-absorption web.
"Tour professionals put a premium on distance-control with their irons," said Sean Toulon, TaylorMade executive vice president of product and brand development. "When they hit a shot, they need to be confident that the ball will travel the chosen yardage, every time. We created the r7 TP to deliver constant distance from one swing to the next, thanks in part to its Inverted Cone Technology. And, like all Tour Preferred® irons that TaylorMade creates, the r7 TP irons look beautiful, feel great and offer tour-caliber workability. We expect them to generate an enthusiastic following among tour pros and low handicappers alike."
A set of r7 TP irons, including 3-iron thru PW, carries a manufacturer’s suggested retail price of $1,000 with steel shafts and $1,200 for graphite shafts. Shaft flexes include X, S, and R. Right-handed and left-handed available. Availabilty will begin in October at TaylorMade’s retail partners.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com or www.rossaputters.com.
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com