(Apple Valley, MN – October 1, 2006) – LinkServ Golf announced today that it has completed a comprehensive attitude and preference survey regarding U.S. golfer’s preferences for GPS technology on golf courses. LinkServ Golf created and sent out a survey to over 12,000 avid golfers across the United States. The results represent the largest survey ever completed regarding GPS attitudes and preferences.
Today’s most popular GPS yardage systems let the golfers see a graphical representation of the hole they are playing and offer immediate and accurate distance information from any point on the golf course. The survey was conducted over several months during the past year and consisted of subscribers to the GolfConnect.com network of golf tee time services nationwide.
Survey responses were tabulated on September 15, 2006. Highlights of the survey included:
â?¢ 72 percent of all respondents prefer to golf at a course that offers GPS over a golf course that did not offer GPS. Only 24 percent of all respondents indicated no preference.
â?¢ 90 percent of respondents are not opposed to advertising being displayed on the GPS units.
â?¢ 59 percent of respondents would have a greater tendency to choose the products and services of businesses that advertised on the GPS systems at their favorite golf course.
â?¢ Over 91 percent of all respondents indicated they have played on a golf course that utilized a GPS system.
"Without a doubt, the results of this survey indicate that GPS yardage systems enhance the golfing experience and golfers want to see this enhancement," stated LinkServ’s President, Jeff Zellmer. "When almost three quarters of the golfing public in our survey indicate this strong of a preference for choosing a golf course that has GPS, golf courses in competitive markets will definitely benefit by taking a strong look at new advances in GPS technology."
This survey represents the largest sampling of golfer’s attitudes and preferences in regards to GPS technology. Previous studies have been done with far smaller sample sizes and in controlled environments. The LinkServ survey was sent randomly to over 12,000 golfers.
"Whether this information is gathered in a large survey or simply talking to golfers one on one, golfers tell us every day that they would like to see GPS technology on their golf course," says Zellmer. "The golf pros we watch on TV know the exact yardage for every shot they ever hit. Why can’t the rest of the golfers in America have this advantage when they golf?"
About LinkServ Golf
LinkServ Golf is located in Apple Valley, Minnesota and helps U.S. golf courses add reliable GPS yardage systems to golf courses nationwide. LinkServ’s RangerPlusSM product is the company’s flagship product and has been installed at golf courses worldwide including The Belfry and Celtic Manor, the host clubs for the Ryder Cup in 2002 and 2010, respectively. LinkServ’s goal is to make GPS technology available for all golfers, not just those that play at luxury or resort golf courses. In addition to GPS golf products, LinkServ provides golf courses with a unique program to cover the expense of the GPS product through its Smart-Approach AdvertisingSM program.
www.LinkServGolf.com
Contact:
Jeff Zellmer
LinkServ Golf, LLC
7373 W. 147th Street, Suite 130
Apple Valley, MN 55124
Phone: 952-997-6285
Fax: 952-997-6234
Mobile: 612-501-2166
http://www.linkservgolf.com/