Pellucid and Edgehill Consulting presented their 2006 State of the Industry to a full house in Orlando on January 26, 2007. The over 90 attendees received a detailed overview of what happened in 2006 across a range of industry key performance measures.
With weather providing 5.3% more Golf Playable Hours across the US and an estimated 2% rounds demand increase from aging Baby Boomers in 2006, Pellucid posed the question of whether 2006 really represented a "year of stabilization."
The presentation charts and an accompanying written analysis providing color commentary is now available for attendees and the general public alike. Key topics analyzed include:
â?¢ The erosion of and composition shifts within the golf consumer base
â?¢ Favorable and unfavorable generational trends among golfers
â?¢ Favorable weather impact that resulted in lower % Course Utilization
â?¢ Favorable supply dynamics offset by our inability to grow rounds demand
â?¢ The advances and declines in golf’s battle for share of recreation
Key findings in the generational analysis include the industry challenge of attracting Gen Xers to the game and how their shrinking participation is a major area of concern. Also presented are data that suggest roughly 4 million Baby Boomers have left the game even though the remaining Boomers continue to increase their frequency and provide a boost to rounds.
Included are projections quantifying the impact of more golf being played at "senior rates". Insight into Junior program progress, our continued inability to grow the female golf contingent and a concerning look at declines in GenX participation are covered in this year’s report.
With the release of their 4th State of the Industry Report, Pellucid and Edgehill demonstrate continued thought leadership and early identification of key industry trends. The full report, charts and written summary analysis, is available electronically in .pdf and .ppt formats. Priced at $249, this report is an essential information and insight component for a wide range of industry stakeholders. Recognizing our current forward-thinking existing Pellucid clients, they can obtain the report at a favored rate of $199.
Contact:
jimk@pellucidcorp.com
