Award Recognizes Overall Excellence, Innovation and Vision for the Future of the Club Industry
Manhattan Beach, CA. – February 27, 2007 – VCT, the leading provider of relationship marketing, sales and e-publishing solutions to private clubs, residential communities and golf management companies, announced today that it has been honored with the prestigious "2006 Membership Marketing Product of the Year" award by the Association of Private Clubs & Directors and Boardroom Magazine.
VCT was chosen from a list of competitive applicants for the award, which was introduced in 1999 to recognize vendors for their achievement and impact on the club industry. This is the second win (the first in 2003 for "New Product of the Year") for VCT’s MemberReachâ?¢, the industry’s most advanced and effective membership marketing management solution. The program, which is customized for each client’s unique needs, provides clubs and their membership teams with best-of-breed relationship marketing and sales tools as well as expert guidance and communication methodologies.
"We are very excited about this award," said Stephen Ready, President & CEO of VCT. "For the past 20 years, the industry’s membership marketing consultants have been dedicated to finding new and innovative ways to increase member retention, acquisition and participation at private clubs throughout the country. With the success of our MemberReachâ?¢ solution, I’m happy to say that our dedication to helping the industry in this effort has paid off for all stakeholders – especially our clients."
MemberReachâ?¢ is one of a set of four industry-specific "Reach solutions" that VCT customizes and implements for its customers. The Company’s other offerings include MarketReachâ?¢, for golf communities and developers, ClientReachâ?¢ for membership marketing consultants, and its most highly sought after practice area – ClubReachâ?¢, delivered exclusively to multi-club owners and management companies looking for a solution that supports sales and marketing best practices as well a pipeline visibility across a portfolio.
"This is a significant honor," commented Dan Sharry, Vice President at VCT. "Our team has strived to deliver membership marketing solutions and services that are truly unique, and that involves not only "tools" but techniques and best marketing practices. And this award is a tribute to that effort."
Continued Ready, "VCT listened to the changing demands of the industry and has continued to improve upon its solutions to meet and exceed those expectations. That’s our mission – To be the best we can be at solving problems for our clients. This award is an acknowledgement of that commitment, and we’ll continue to bring world class, industry-specific marketing, sales and communication solutions to the club industry."
About VCT
Since 1999, VCT has been the leading provider of Relationship Marketing Solutions to the private club and golf industries, helping hundreds of clubs nationwide rapidly implement solutions to drive increased member and customer loyalty while achieving sales and marketing effectiveness. With a focus on overall customer success, and the impact that has on bottom line results, VCT’s custom Relationship Marketing Solutions continually exceed expectations across all segments of the market. By combining best-of-breed marketing, sales and communication methodologies with proven relationship management technologies, VCT’s custom solutions empower our clients to drive continued loyalty, while generating increased revenues, profitability and growth. For more information, please visit VCT on the web at www.vctcorp.com.
Contact:
Dan Sharry
VP, Sales & Marketing
dsharry@vctcorp.com
877.258.2676 ext 214