Crystal Mountain is one of the Midwest’s finest golf and family resort destinations.
Bloomfield Hills, MI – (March 15, 2007) – Resort & Golf Marketing (R&GM), who has been the behind the scene’s voice for Michigan golf and travel for more than 20 years, has been selected by Crystal Mountain Resort to assist in its public relations and promotional efforts. R&GM will be responsible for assisting with media relations and marketing consulting for Crystal Mountain Resort.
Resort & Golf Marketing was selected because of its creativity, diversity and experience in promoting golf and travel. CEO David Richards of Bloomfield Hills, and his partner, Kevin Frisch of Gaylord, specialize in providing expertise in golf and travel public relations, marketing consulting, and professional golf, travel, and lifestyle photography.
"We selected Resort & Golf Marketing because they get it! They are the best at supplying golf, travel, and sports-oriented media with newsworthy stories and images that ultimately reach our target audiences", said Chris MacInnes, president of Crystal Properties and senior vice president of Crystal Mountain.
In addition to being known as the Midwest’s premier four-season family resort, Crystal Mountain is highly regarded for being a top golf destination with two championship golf courses and one of the top golf schools in the country.
The Crystal Mountain Golf School, led by PGA Director of Golf-Brad Dean, has been a fast-growing golf instruction program. The program, which began as a seven-session experience in 1994, now offers over 90 instructional schools, camps and clinics, including weekend, midweek and women-only schools. The popular school is also home to the Crystal Mountain Junior Golf Academy and the Junior Elite Program. Golf Magazine selected the school as one of "America’s Top 25 Golf Schools" in 2002.
"It is a great opportunity to once again represent Crystal Mountain Resort and assist them in promoting their future expansions, as well as their existing amenities such as the Crystal Mountain Golf School with Brad Dean, Waters Edge, as well as their many family and winter amenities", explained Dave Richards, CEO of Resort & Golf Marketing.
Crystal Mountain is a family-owned, year-round resort featuring 45 downhill slopes, 40+ km of cross-country trails, 36 holes of championship golf, lodging, dining and IACC-approved conference facilities for groups of up to 400 people. Crystal is also home to the Michigan Legacy Art Park, a non-profit 30-acre outdoor park that blends art with nature. For more information, please visit www.crystalmountain.com.
Resort & Golf Marketing is a public relations and marketing company specializing in the travel and golf industry with resorts, travel destinations, and daily fee golf courses. R&GM brings a unique service to the travel and golf industry by providing clients the means to maximize their marketing efforts and exposure through proper public relations, marketing consulting, and professional photography. For more information please visit www.resortandgolf.com.
Contact:
Kevin Frisch, (989) 614-0241, kevin@resortandgolf.com
Dave Richards, (248) 642-6420, dave@resortandgolf.com
