Print Campaign Hits Major Golf Publications Next Month
DENVER, March 22, 2007 — YES! Golf will be rolling out an aggressive print advertising campaign next month designed to increase brand awareness among avid golfers for its popular C-Groove technology putter line.
Coming off a very successful 2006 with 28 worldwide tour wins, along with double digit sales and distribution growth, YES! Golf is poised to take the company to its next phase of growth. The new campaign dubbed "Question and Answer" gives golfers a more in-depth look into the company, the man behind C-Groove technology, and how the technology works to significantly improve putting. The campaign, designed by Boston based Kelley & Company & Ect., uses a series of four-color spread advertisements to communicate the message.
"Our company has gained momentum both on the tour and in the golf shops over the last couple of years," stated Francis Ricci, CEO and President, YES! Golf. "To bring our company to the next level, we are elevating our advertising and spending to reach more consumers on a broader scale. By the end of our targeted campaign, avid golfers across the country will know who we are and how our putters will improve their game."
The first spread ads are scheduled to run in the Masters issue of the weekly golf publications, followed by the core monthly golf publications. The campaign will be fully integrated with the website and in-store point of sale.
YES! Golf, based in Denver, Colorado, is the proven leader in grooved putter technology. Harold Swash, known as the European putting doctor, introduced the innovative theory of concentric grooves in 1995. Today, C-Groove putters are taking the golf world by storm making Yes! Golf one of the fastest growing putters on the professional tours. For more information on Yes! Golf call 800.845.4327 or visit www.yesgolf.com.
Contact:
Jackie Beck, jackiebeck00@hotmail.com, 860.304.3643.
