CARLSBAD, Calif. (March 23, 2007) – TaylorMade-adidas Golf Company (TMaG) has hired a new director of public relations, Scott Leightman, effective immediately. Leightman joins TaylorMade after nine years in the National Basketball Association, most recently as the vice president of public relations for the Charlotte Bobcats, where he managed the organization’s extensive on and off court communication efforts and was the franchise’s primary spokesperson and liaison with the media. He will likewise lead TMaG’s efforts in public relations and media relations.
Prior to the Bobcats, Leightman was director of basketball communications for the Phoenix Suns from 1998-2003. Prior to that he served as sports information direct at LaSalle University, and as assistant sports information director Lafayette College and Wagner College.
"Our continued growth and success has made it necessary to strengthen our efforts in a variety of areas, including public relations," said Bob Maggiore, TMaG vice president of brand marketing, to whom Leightman will report. "Scott’s talent and wealth of experience are certain to help us communicate our brand image and messaging to the public and the media."
Leightman joining TMaG’s PR team will also allow John Steinbach, senior director of public relations, to expand his role as a media liaison for all three brands.
"John’s proven strength is his ability to develop and foster close working relationships with members of the media," says Mark King, CEO and president. "We’re giving ourselves a big advantage by giving him even more time to devote to that purpose."
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has approximately 25,000 employees worldwide and generates sales of about â?åÂ9.5 billion (2005).
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
