The Web sites masters.org and CBS Sportsline.com released combined internet numbers today for the first six days of Masters Tournament week including live streaming video from Masters Extra and Amen Corner Live. Some live and archived Masters elements were also available on three-screen applications from AT&T.
Masters Extra, new in 2007, featured live internet-only play-by-play available one hour prior to the cable and network broadcast Thursday through Sunday. Amen Corner Live, coverage from hole Nos. 11, 12 and 13, returned for its second year and was also available daily during Tournament rounds.
Combined traffic numbers for the two sites included:
· Nearly 4 million video streams of live golf action were served
· An average time spent on the two sites viewing the live applications of almost three hours per visit
· A total of approximately 45 hours of live video from Augusta National Golf Club over the four days of the Masters
"We are slowly and deliberately testing the internet with the objective of providing our patrons with the best possible experience," said Billy Payne, Chairman of Augusta National Golf Club and the Masters Tournament. "One of our chief objectives is to utilize the Masters and its Web site, masters.org, as a catalyst to grow this great game of golf. The internet and other new initiatives provide us that opportunity."
Other figures unique to masters.org with one day remaining in the Tournament include:
· 3.9 million unique visitors, already surpassing last year’s total of 3.7 million
· 2.8 million downloads of live Masters content including Masters Extra, Amen Corner Live, interviews from the press building and practice at the driving range
· 88.6 million page views, a 35 percent increase from 2006
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