Strategic Shaft Technologies, LC of Miami Florida ("SST") the owner of the trademark SST PURE® in Canada and the United States, has, again, successfully established its rights to the exclusive use of the SST name. Pure Golf Equipment Services Inc. of Markham, Ontario, Canada, had to cease and desist in the use of the SST logo which it was wrongfully using to market the testing of customer’s shafts and infringing SST’s proprietary rights.
There is only one SST PURE® process. The patented SST PURE® process of club assembly – deemed in compliance with USGA standards – locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction that it should – straight down the target line. Once a player’s shafts are SST PUREdâ?¢, he receives a personalized computer print-out confirming the process and an SST PURE® shaft label for every shaft that has been PUREdâ?¢. The SST PURE® process of golf shaft alignment is available from SST PURE® licensees throughout the United States and internationally, including Canada, Australia and the United Kingdom.
"There is only one SST PURE® patented and trademarked technology," said Raymond Leach of Siskinds, The Law Firm, of London, Ontario, SST’s Canadian counsel. "Pure Golf Equipment Services Inc. was marketing a shaft testing process which used the term ‘SST’ in its marketing although it was not a licensee of SST or its PUREdâ?¢ process." The use of the trademark logo in connection with golf club shaft testing "crossed the line," according to Leach. As such, Pure Golf Equipment Services Inc. agreed to drop the use of the wrongful SST reference and a future prohibition and injunction to prevent any future breach of SST’s logo or protected intellectual property rights or marks.
SST previously obtained a permanent injunction against Elta Golf Inc. and Elta Co. Ltd. of Scarborough, Ontario, prohibiting the use of SST’s various logos including the phrases ("SST") trademarks or words "PUREâ?¢", "PUREdâ?¢" OR "PUREingâ?¢" or the slogans or phrases "Plane of Uniform REpeatability" ("PURE"), "to maximize consistency from club to club within a set and from set to set within a brand" and "The SST PURE process â?¦ allow[s] each club to perform to the best of its manufactured capability". Elta Golf Inc. had traded on SST’s good will by using the word "PURE" on non-SST PUREdâ?¢ shafts and, in accordance with the Order, had to deliver up to SST all of its inventory of offending shafts.
"SST has pursued a vigorous and aggressive approach to protecting its trademark technology from infringement both in the U.S. and Canada," said Dick Weiss, SST’s founder and president. "We have had a valuable product that our licensees know will be protected from being traded upon or infringed."
SST has licensed prominent club makers for use of its shaft technology in the United States, Canada, Ireland, England, Scotland, Australia and Japan.
For more information or to locate a licensee near you, please visit the SST PURE website at www.sstpure.com.
SST PURE® and SST PUREd® are registered trademarks of Strategic Shafts Technologies, LC, Miami, Florida
Contact:
Brian Adair
Chief Operating Officer
Strategic Shaft Technologies, LC
18770 Misty Lake Drive
Jupiter, FL 33458
(561) 281-8020
