Fifth Annual Marketing To The Golf Industry Workshop Presented by the Association of Private Clubs and Directors June 24 & 25, 2007; Boca West Country Club Boca Raton, Florida
Attendees to this two day workshop will learn how to better sell their goods and services to the private club industry. Particular attention is paid to the four major challenges confronting suppliers today:
Establishing credibility
Gaining access to decision makers
Achieving scale
Accelerating the sales cycle
This incredible event features a comprehensive sales and marketing workshop directed by industry experts and innovative speakers. Additionally, attendees will enjoy a world-class charity dinner with hundreds of club managers and board members.
SPEAKERS
John Fornaro
John Fornaro is president of the Association of Private Clubs & Directors and publisher of The BoardRoom magazine which he founded in 1996. He is a visionary and public speaker specializing in marketing and business development for those in the club industry.
Greg Stielstra
Greg Stielstra is a speaker and author of the bestseller Pryo Marketing, The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life. He draws from his experience as a senior marketing director who promoted more than 750 books, including twenty #1 bestsellers, to create winning sales strategies.
Ron McDaniel
Ron McDaniel is a successful entrepreneur, speaker, author of Buzzoodle Buzz Marketing and recognized as an expert on Buzz and Word of Mouth Marketing. He specializes in how organizations can build more buzz with the advocates they already have, such as employees, customers and fans.
Margo Berman
Margo Berman is a marketing consultant who runs the ad and PR agency Global Impact. As a creative talent, she’s won numerous regional, national and international awards with clients such as American Express, Alamo Rent A Car, Clientele and Banana Boat. As a corporate trainer, she teaches seminars on Mental Peanut Butter, branding that sticks to the roof of brain.
Bill Thomas
Bill Thomas is executive vice president of the Association of Private Clubs & Directors. He has 30 years of senior management practice in private and public companies, including more than 10 years of successful marketing experience in the golf industry.
Dave White and Heather Arias de Cordoba
Dave and Heather are editor and art director, respectively, of The BoardRoom magazine. They advise industry vendors on how to make print ads relevant, informative and effective.
VGM Sponsoring a Management Company Panel
How to be more successful selling to management companies.
Speakers are the buyers and executives of the management companies.
Cost of Workshop is $1150 per attendee. 2007 Vendor Workshop
Your registration fee includes two days of workshop sessions, all handout materials and a ticket to the Charity Gala Dinner* on Sunday Evening (Cocktail attire). *Additional charity gala dinner tickets are available for $100 donation. Pre-purchase required.
For More Information – John Fornaro, President & CEO, Phone 949.376-8889 ext. 105 (or options 4) – johnf@apcd.com
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