Manhattan Beach, CA – May 15, 2007 – VCT Corporation (VCT) announced today that The Country Club of St. Albans, located outside of St. Louis, MO has launched a club e-newsletter utilizing VCT’s Managed E-Publishing service. Ranked among the nation’s top 100 of 6,000 private clubs, this Platinum Club of America facility will use the VCT service to improve the quality and consistency of member communications.
According to David Pendy, General Manager/CEO at The Country Club of St. Albans, "LoyaltyBuilder e-newsletter service is one of the most strategic and beneficial communication tools I have experienced."
Dan Sharry, Vice President of Sales at VCT commented, "When a club of the caliber of The Country Club of St. Albans decides that your solutions are right for their club, it speaks volumes. We’re extremely proud to add them to our client list. If you’ve been challenged in your efforts to produce a consistent, professional e-publication that’s focused on the quality of your brand rather than a purely price driven or promotional message, LoyaltyBuilderâ?¢ is the way to go."
VCT has designed the program as a fully managed service, which makes it a great alternative for club marketing directors wishing to deliver something to their members and prospects that says "we’re the best, and here’s another example why". Added Pendy, "Cost effective and visually appealing, this tool truly delivers. We will go paperless earlier than originally forecasted, saving time, labor and postage."
"VCT’s approach to e-communications is significantly different from the email blasts that are commonly used to announce a single short-term goal or promotion," stated Sharry. "In the club industry, e-publishing should be viewed more strategically since it has so much more revenue potential and business value than just an e-blast. Not to mention the fact that an interesting, engaging and entertaining e-newsletter is one of the best ways to build long-lasting relationships with your members and prospects."
VCT’s web-based solutions allow clubs and organizations within the private club and golf industry to more effectively attract and retain prospective members, as well as communicate more efficiently and effectively with existing audiences, whether members, clients, or customers. For more information, please visit VCT on the web at http://www.vctcorp.com
About The Country Club of St. Albans
Golf and gracious living are the focal points of The Country Club of St. Albans. Located in rolling hills and spectacular vistas of the Missouri River, the club is nestled in the rich historical path of Lewis and Clark. The award-winning course designers have embraced the natural surroundings preserving natural habitats for hundreds of wildlife and plant species that call St. Albans home. As a result, a visit to St. Albans is a retreat to an unspoiled reserve, safeguarded for generations to come. As a Platinum Club of America, The Country Club of St. Albans has been recognized for its commitment to excellence in member services, governance, amenities, and tradition.
About VCT
Since 1999, VCT has been the leading provider of Relationship Marketing solutions to the golf and private club industries, helping hundreds of clubs nationwide rapidly implement solutions to drive increased member loyalty while achieving sales and marketing effectiveness. Whether you are a golf management company, developer, or private club, VCT’s line of Reachâ?¢ Solutions and E-Publishing Services will empower you to drive continued member and customer loyalty, as well as increased revenues, profitability, and growth. For more information, visit VCT at http://www.vctcorp.com.
Contact:
Dan Sharry
VP, Sales & Marketing
VCT Corporation
877.258.2676 ext 214
dsharry@vctcorp.com
