Advanced TaylorMade Technologies Make it Easier for Women to Launch the Ball Higher and Longer
CARLSBAD, Calif. (June 13, 2007) – TaylorMade®, the No. 1 Driver in Golf, has unveiled three new golf clubs designed especially for women: the Women’s Burner® driver, Women’s Burner fairway woods and Women’s Burner Rescue® hybrids. Each incorporates advanced technologies developed to make it easier for women golfers to swing faster and to launch the ball into the air on a higher, longer-carrying flight.
Each club in the Women’s Burner line is sleek and powerful, and is designed to add distance that players don’t realize they possess. Women’s Burner clubs feature distinctively beautiful crown markings and employ TaylorMade’s new "SuperFast Technology" to make the club lighter and faster. That includes extra-light grips and longer, extra-light graphite shafts that make it easier to build more clubhead speed and, as a result, make it easier to get more height and distance.
Additionally, Women’s Burner clubs are equipped with soft Winn grips and feature an extremely attractive blue color scheme.
Women’s Burner Driver
The Women’s Burner driver features a 460 cc titanium clubhead that’s amazingly forgiving on mis-hits. Its size, shape and strategic weighting create an extremely high moment of inertia (MOI) that makes the clubhead extremely stable and resistant to twisting when impact is made toward the toe, toward the heel, or high or low on the face. That reduces ball-speed loss, which reduces distance loss. The driver also incorporates TaylorMade’s Inverted Cone Technology (ICT), a revolutionary method of clubface construction that enlarges the portion of the clubface that delivers fast ball speed. That means you can miss the center of the face and not suffer a dramatic drop in ball speed.
Thanks to ICT, Burner delivers an incredibly high degree of what TaylorMade calls "effective MOI," which allows this driver to deliver extremely high ball speed—and distance—even when you don’t hit the ball flush in the middle of the clubface. TaylorMade defines effective MOI (eMOI) as the positive influence on ball speed on off-center hits that’s exerted by the combined effects of a driver’s MOI and clubface technology (versus constant-thickness clubfaces). eMOI in TaylorMade drivers is dramatically higher, and more valuable in terms of its affect on ball speed, than MOI alone, owing to the benefits of TaylorMade’s patented Inverted Cone Technology.
How much forgiveness does Burner’s extreme eMOI provide? The combined positive effects of its high MOI and ICT allow it to deliver the type of high ball speed and distance on mis-hits that’s equivalent to a driver that measures higher than 5800 MOI with a constant-thickness clubface, if not even better.
The Women’s Burner driver comes equipped with an L-flex graphite shaft and is offered in two lofts, 12° and 10.5°. The manufacturer’s suggested retail price (MSRP) is $360.
Women’s Burner fairway woods
Women’s Burner fairway woods feature steel clubheads that combine a low and deep center of gravity (CG) with a broad, smooth sole that makes it easy to sweep the ball cleanly off the turf and up in the air on a high, long flight. SuperFast Technology promotes effortless clubhead speed for greater distance.
Additionally, their shallow clubface design delivers increased spin, which keeps the ball in the air longer to promote increased carry and more yardage. Women’s Burner fairway woods also feature an extraordinarily high MOI, making them incredibly forgiving and easy to play. Available in 3-wood (15°), 5-wood (18°) and 7-wood (21°); all equipped with L-flex graphite shaft and at an MSRP of $235 per club.
Women’s Burner Rescue Hybrids
Women’s Burner Rescue hybrids feature a large, confidence-promoting steel clubhead. The low CG makes it easy to get the ball in the air, while the shallow clubface promotes increased spin to extend flight for increased distance. The high MOI promotes maximum stability for exceptional distance and forgiveness on off-center hits.
Like the driver and fairway woods, Women’s Burner Rescue hybrids incorporate TaylorMade’s new SuperFast Technology to promote faster swing speed and faster ball speed for increased distance. The crown features TaylorMade’s distinctive SuperFast Technology crown markings. Available in 4 (22°), 5 (25°) and 6 (28°); all equipped with L-flex graphite shaft and at an MSRP of $200 per club.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has approximately 25,000 employees worldwide and generates sales of about â?åÂ9.5 billion (2005).
Contact:
TaylorMade-adidas Golf
John Steinbach
john.steinbach@tmag.com
760-918-6330