Culver City, CA- As reported in numerous national and international media outlets including CNN Money, Media Week, and Advertising Age, almostGOLF’s TV commercial (branding the Point3 practice golf ball as The Best Practice Ball Ever) was ranked amongst the top viewed commercials in TiVo’s new StopWatch Ratings Service.
The almostGOLF commercial features legendary teaching professional Dave Pelz, the official endorser of the Point3 ball as among the top viewed commercials by Tivo Subscribers in April, 2007. The almostGOLF commercial ranked #1 in the "Least Fast-forwarded Brand Campaigns" category. It had the highest ratio of commercial rating to program rating for campaigns which ran on the 15 networks StopWatch monitors including ABC, CBS, FOX, NBC, CW, TNT, TBS, USA, CNN, ESPN, DISC, NIK, MTV, COM, HGTV.
"We are extremely pleased that our direct response ad has been recognized for its simple and relevant message to our target consumer" said Teddy Durkin, COO of almostGOLF. "This ranking validates the approach we took when producing the commercial."
Long Beach, California based advertising agency Nista, Hancock and Knapp (NHaK) is responsible for the production of the AlmostGolf television spots.
"There wasn’t any secret to producing this Tivo-Proof ad. We placed where it would be relevant to the audience, and didn’t follow the typical annoying over-the-top sales pitch," says NHaK CEO, Jim Nista. "It also helps tremendously when you’re promoting a product that really works."
April — Least Fast-Forwarded Brand Campaigns
Daytime & Primetime Broadcast Networks – Primetime
1. Almost Golf Sporting Goods DR 1. FedEx Kinkos OFC&PRNT
2. Perfect Pushup Exercise Equipment DR 2. RGX Body Spray
3. Microsoft Office Business Software 3. Stouffers Corner Bistro Flatbreads
4. Air Hogs Toys DR 4. Dannon Activa Yogurt
5. Cub Cadet Tractor 5. Onstar Vehicle Monitoring Sys
The StopWatch service tracks consumer viewing patterns to determine commercials viewed and those that are passed over
"For many years, various sources have provided rankings of top programs. But nobody has ever provided the same type of information for commercials. And this is what marketers really care about – especially with the proliferation of DVRs," said Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. "We believe these monthly reports will be both fun and informative, and provide just a small taste of the type of insight into DVR viewing behavior, timeshifting, and specific commercial ratings available to subscribers of TiVo’s StopWatch service."
To view the commercial:
For more information about NHaK Advertising please visit: www.nhak.com or contact Ashley Gilb at 562 624 0100.
Visit:
www.almostgolf.com
Contact:
Teddy Durkin
Phone: (310) 641-3310
Email: tdurkin4@almostgolf.com
