Louisville, KY – (October 3, 2007) Louisville based Hillerich & Bradsby Co.’s PowerBilt golf and Bionic golf glove brands will have one of Europe’s leading golf marketing professionals promoting their products on that continent with the announcement that Mark Richardson has joined COGO Golf, a leading European golf equipment distributor.
Richardson is seen by many as being the leader behind TaylorMade’s resurgence during the 2000s. He brings with him nearly 10 years of experience from within the TaylorMade-adidas Golf Company.
Having occupied senior director roles in Sales, Customer Service and Operations, Mark is viewed by COGO as the perfect addition to their management team in order to continue to accelerate their growth strategy within the UK & European markets across Powerbilt, Bionic and its other brands.
COGO managing director Phil Aitken said from his Manchester, England headquarters, "We are delighted that Mark has decided to join COGO Golf. His industry pedigree is undoubted. His reputation as an honest, hard-working team player who produces results is amongst the best in the hard goods market. His ambition to seek out new opportunities perfectly matches our plans at COGO where we are getting ready to unveil some of the best products I have seen in my history in this business."
Richardson is excited to join COGO and promote PowerBilt and Bionic. "I am delighted to be joining COGO Golf. They are building a fantastic portfolio of brands across a number of areas of the golf market where real growth opportunity still remains," he said. "My primary aim will be to establish COGO Golf as a first-class service provider and ensure that the needs of our retail partners are met and exceeded. Service is king – if COGO can align pre-eminent customer service with the quality of their 2008 products, I have every confidence that they will be an increasingly important part of the golf industry."
Richardson will start with COGO on November 1.
Contact:
Rick Redman
Hillerich & Bradsby Co.
PowerBilt®, Bionic®
502-585-5226
Rick.Redman@slugger.com
